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A wealthy 89-year-old artificial sweetener mogul who made Sweet’N Low a household name committed suicide by jumping from his apartment building on Park Avenue, police sources told The Post.
Donald Tober, CEO and co-owner of 1,400-employee New York-based Sugar Foods, jumped to his death just after 5 a.m. on Friday, and was found in the courtyard of the Upper East Side luxury building between 65th and 66th streets sources said.
He suffered from Parkinson’s disease, the sources said.
As the head of Sugar Foods, Tober has transformed the company’s flagship product, Sweet’N Low, and its ubiquitous little pink pouches, into a mainstay of kitchen counters and restaurant tables across the country, with Sugar in the Raw and non-dairy N’Joy. creamer.
Donald Tober and Susan Gutfreund at the 2019 Casita Maria Fiesta at the Plaza on October 15, 2019 in New York City. (Photo by Gonzalo Marroquin / Patrick McMullan via Getty Images)
“Basically, we’re concerned with everything around the cup of coffee,” Tober told Restaurant News in 1995. “We’re very focused.
In the mid-1990s, some 80 percent of dining establishments were using Sweet’N Low; the sweetener also occupied more than 80% of the sugar substitute market, Restaurant News reported.
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“Donald IS Sweet’N Low,” Sugar Foods president Steve Odell told the magazine.
“Don has had as much to do with building Sweet’N Low into a household name as anyone has ever done with a product. Every pack of Sweet’N Low sold today can be attributed to a single sales call that he likely made or at least participated in. “
Odell told the Post he was Tober’s business partner for 51 years.
“He was larger than life,” Odell said. “He made everyone feel special – everyone. He’s an icon and always will be.
Tober was battling a “devastating” disease, “especially for someone as active as him,” Odell added.
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Still, the suicide was a shock.
“I spoke to him yesterday and certainly not. There was no indication.
A graduate of Harvard Law School, Tober was a past president of the Culinary Institute of America and a founder of City Meals-on-Wheels.
He was the husband of Barbara Tober, who worked for three decades as editor of Brides magazine and was a past chairman of the board of the Museum of Arts and Design in Manhattan. The couple lived on the 11th floor of the building.
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