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Chinese restaurant in Montreal is seeing a surge in orders after candid menu descriptions go viral on social media. Cuisine Aunt Dai, located at 1448 rue Saint Mathieu, serves dishes available in many other places, but takes a unique approach by seemingly “overhauling” itself before customers can.
“Compared to our General Tao chicken, this one is not THAT good”, Owner Feigang Fei writes about their “orange beef” recipe. “Either way, I’m not a big fan of North American Chinese food and it’s your call.” Meanwhile, the description for “Sweet and Spicy Pork Strips” reads in part: “Since I have such high expectations for this dish, I’m not a huge fan of our version, to be honest. But don’t get me wrong, our restaurant’s plate is also very tasty, it’s just different from the ones I went to in college. “ Fei, a former computer engineer, immigrated to Canada about 14 years ago. He opened Cuisine Aunt Dai in 2014. The restaurant’s brutally honest menu stems from Fei’s frustration when the first customers returned their uneaten food. “Some customers who had not tried certain dishes were surprised by the level of spice or texture”, he told the Guardian. Since then, Fei has written candid article descriptions. For their “Mouthwatering Chicken”, he admits that they are “not 100% satisfied with the flavor” and swear to make it better “very soon.” “If I don’t like it, I tell people I don’t like it very much,” Fei told Global News. “Some articles I brag a bit, but for me it’s just natural.”
Aunt Dai now sees increase in clients after creative entrepreneur Kim Belair sharing part of his menu on Twitter last week. “Aunt Dai is my favorite Chinese restaurant in Montreal, but the real treat is the menu, with extremely honest reviews from the owner.”
Aunt Dai is my favorite Chinese restaurant in Montreal, but the real treat is the menu, with extremely honest reviews from the owner. pic.twitter.com/FpA1xt0GrF
– Kim Belair (@BagelofDeath) January 10, 2021
Unsurprisingly, users praised the restaurant’s honesty.
What? Why can’t all menus be like this?
– Sachiko (@ Sachiko123) January 10, 2021
I now have to eat here at some point in my life. As I will get a passport, wait for Covid to be contained, exchange my US dollars for Canadian currency and take a trip to try this lovely place
– Meg (@cantkillheros) January 11, 2021
I kind of want this owner to review everything I do from now on
– silvercanuck (@silver_canuck) January 11, 2021
Fei has since joined Twitter and reach to Belair to express his gratitude. “Hey I’m the owner of Cuisine Aunt Dai, thanks to your tweet I’ve had a lot of press interviews. It’s been a hell of a few days in my entire life. Join us. [sic] Twitter to thank you. “ Featured images via Aunt Dai Kitchen (left; right)
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