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Highlights of the five-day event, which is free to attend, include opening sessions with Garth Brooks and Melissa Etheridge at 9 am PT on January 21 and 22, respectively; conversations with artists such as Jackson Browne, Perry Farrell, Deadmau5, Nathan East, LZZY Hale, Anthrax’s Scott Ian and Charley Pride (in one of his last interviews); a product preview on January 20 at 4 p.m. PT, with products from CF Martin & Co., Roland, Yamaha, Avid, Gibson, Shure and more; and the Grand Rally for Music Education, an annual event that brings together music education advocates “to celebrate the benefits and pleasures of making music.”
The annual events and awards ceremonies of the NAMM Show will also be integrated. These include the 36th TEC Awards, which “recognize individuals, companies and technical innovations behind the sound of recordings, shows, films, television, video games and multimedia”; the Les Paul Innovation Award, which “recognizes musical artists whose work has exemplified the creative application of audio technology”; the Hall of Fame Award, which recognizes “the pioneers of audio, as well as the most accomplished audio producers and technicians in the music industry”; the She Rocks Awards, this year featuring Go-Go’s, Nancy Wilson and Cherie Currie; and the Top 100 Dealer Awards, which “honor music retailers who have demonstrated their commitment to best practices, creativity and innovation in retail.”
Believe in Music will further host an interactive marketplace to connect buyers and sellers with the aim of providing support to those most affected by the pandemic, as well as live performances from more than 40 emerging and established musicians from across the country. whole world for a day. -Long live broadcast worldwide on January 20.
Subscribe to Believe in Music at attend.believeinmusic.tv. The full schedule of events is available here.
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