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VW CEO Herbert Diess pokes fun at his friendly rivalry with Tesla CEO Elon Musk when he debuted on Twitter as he tries to position Volkswagen as a leader in electrification.
Tesla and Twitter
Tesla CEO Elon Musk is an avid Twitter user and has managed to attract more than 42 million people to the platform.
You could easily argue that Musk’s Twitter account has been an important asset to Tesla as one of the main vehicles for the automaker to spread information about its products, services and technology.
Musk has also used the platform to help recruit people to Tesla and receive customer feedback.
We recently reported that Tesla is looking to hire people to make complaints to Elon Musk on Twitter.
On the other hand, the CEO also used the platform to spread false information about the Covid-19 pandemic.
VW CEO Herbert Diess follows Musk’s lead on Twitter
Despite being technically competitive, Diess and Musk say they have a friendly relationship.
The two met at the end of last year when Diess showed Musk the VW ID.3.
Diess has often shared publicly that he admires what Musk and Tesla have done to electrify the industry, and since becoming CEO of Volkswagen in 2018, he has tried to lead the German automaker to try and take Tesla’s lead in key aspects of electrification.
Now Diess is also taking to Twitter, and in his first tweet he decided to poke fun at his rivalry with Musk:
While the comment is patently ironic, it could actually help VW’s electrification efforts if Diess could spread more information about VW’s EVs to the strong EV community on Twitter.
Diess is also trying to get Tesla’s stock market momentum to rub off on the Volkswagen Group.
Tesla is worth around 8 times Volkswagen’s $ 100 billion worth, although the German automaker is also investing heavily in electric vehicles and battery production.
Will you be following Diess on Twitter? Let us know in the comment section below.
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