Apple develops ‘expensive, niche’ virtual reality headset ahead of possible augmented reality glasses: report



[ad_1]

Apple Inc. AAPL,
+ 3.44%
is planning a headset that would be an “expensive, niche precursor” to a possible pair of augmented reality glasses, according to a Bloomberg News report. Apple has long been planning a dedicated augmented reality device, according to the report, but its first foray into the headset business could be mostly virtual reality-focused, the report said, with a launch slated for as early as 2022. The report cites “some”. Apple insiders “who said the headset could be considerably more expensive than competing virtual reality offerings, so Apple might only sell one unit per day at each of its outlets. The company is further behind in developing AR glasses intended to be a more mainstream product, according to the report. Apple did not immediately respond to a request for comment from MarketWatch. Shares are up 2.6% in Thursday morning trading. They have gained 16% in the past three months as the DJIA Dow Jones Industrial Average,
+ 0.13%
increased by 11%.

[ad_2]

Source link