Coke with Coffee is (finally) here

The product is made with Brazilian coffee and comes in dark blend, vanilla and caramel flavors There is also a sugar free version with no calories. Each 12-ounce can contains 69 milligrams of caffeine. That’s about half of what a 12-ounce cup of coffee contains, but way more than what a can of coke contains.

The new product arrives at a time when Coke (KO) focuses on its core products, including Coke and Coke Zero Sugar. Last year the company announced plans to halve its portfolio and ditched brands like Tab and Odwalla to focus on its more powerful ones.

Now it looks like the Americans are finally ready.

The company spent about two years testing the latest product in the United States before launch, said Brandan Strickland, director of the Coca-Cola brand in North America.

“It’s not just about testing a product and a formula, but also making sure we have the right packaging, that we really understand what consumers want in the drink,” he said. The formula of Coca au Café differs from one region to another to suit local tastes.

Coke with Coffee is designed to appeal to patrons looking for an afternoon caffeine pickup that is an alternative to regular coffee or regular Coke. People may feel the need for a helping hand more than ever, Strickland said, with the pandemic forcing many people to work while caring for children and other parents.