Pinterest is the latest app to add a story carousel to its home screen

Pinterest now displays a row of stories at the top of its home screen when you open the app. It’s an interface that should sound familiar to anyone who’s used a social media app for the past few years – it’s the same strategy as Instagram, Twitter, Facebook Messenger, and many others. The change will begin to appear today on iOS and Android.

“Story Pins” were introduced on Pinterest in September. They functioned like pretty much any other story format, with short videos posted back-to-back that you could tap to move around. Where they differed the most was how you found them: Story Pins appeared like any other post on Pinterest, like just another box on various pin grids.

Now, these story pins will have an easier time standing out. They’ll appear at the top of the home screen, and the app will even feature stories from creators you don’t follow. The change should boost engagement on stories, and it will likely encourage creators to start posting stories on the app even more. Pinterest Stories aren’t ephemeral like most other apps, so once the creators create them, the videos will stick around and be a library for the service to continue promoting.

However, Pinterest still has one big limitation when it comes to Story Pins: not everyone can create them. They remain for the moment limited to companies and approved creators.