Apple Celebrates Black History Month with Limited Edition Watch, Featured Apps and Books, and More

Apple today announced that it will celebrate Black History Month with curated content that showcases and amplifies black creators, artists, developers and businesses from the App Store, Apple Music, the Apple TV app, Apple Books, Apple podcasts, etc. The content will be presented throughout the month of February.

Black Unity Sport Band has “Truth. Power. Solidarity”. laser engraved on stainless steel retaining pin

Apple also introduced a limited edition Apple Watch Series 6 branded with “Black Unity” and a “Black Unity” sports band, both available online and in-store at Apple and Target starting February 1 in the US. United and in 38 other countries. countries. Apple says the watch will be available in February, with a price starting at $ 399, while the sport band will be priced at $ 49 and will remain available throughout the year.

The limited-edition Apple Watch is complemented by the new “Unity” watch face in watchOS 7.3, which Apple has confirmed will be released later today. The Black Unity Sport Band and the Unity watch face are based on the colors of the Pan-African flag.

A look at some of Apple’s other plans:

• Application store: A new Black History Month Hub will spotlight black-owned businesses and black developers. Apple will also feature stories with black developers discussing the importance of representation in apps and games.
• Apple Music: Apple will feature playlists, essays, original videos and much more created by black influencers, musicians, writers and directors.
• Apple Cards: Apple will offer Apple Maps guides created in conjunction with EatOkra, a Brooklyn-based black-owned business directory app.
• Apple TV app: This month’s theme for “Essential Stories” on the Apple TV app “will highlight the multidimensionality of the Black family and its portrayal on screen,” according to Apple. There will also be new content from Oprah Winfrey.
• Apple News: Apple will feature curated topic groups that highlight the “best race journalism in America,” while Apple News + will feature audio articles that celebrate the black experience.

Apple’s press release provides a detailed look at what’s in store for Apple products and services in February.

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