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Grape-Nuts should be “completely put back” on the shelves in the spring, she said.
From 2015 to 2019, the U.S. ready-to-eat cereal market fell between one and two percent each year, according to data from Euromonitor International. From 2019 to 2020, the market grew by almost 20% to reach around $ 10.6 billion.
The grape-nut shortage comes as demand for consumer goods has strained supply chains, leading to shortages.
That said, people who can’t get enough of Grape-Nuts can breathe a sigh of relief. Fans can rest assured that “we have absolutely no plans to discontinue Grape-Nuts cereal,” DeRock said.
The cereal has been around since 1897, when it was developed by founder CW Post himself, according to the Grape-Nuts website. It is made from wheat and barley but without raisins or nuts. Post also makes bunches of honey oats, pebbles and raisin bran cereal, among other grains.
A post on Grape-Nuts websites implores anxious customers to be patient.
“Please know that our team members are working hard every day to safely produce and ship products to our consumers during this unique time,” he says. “We are waiting for our [Grape-Nuts] to be available again at your favorite reseller in the coming months. ”
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