Super Bowl 2021: The Weeknd spent $ 7million to ‘make this halftime show what he envisioned’, director said



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The Weeknd is spending a lot of money on his next Super Bowl Halftime Show appearance.

The “Blinding Lights” singer, 30, and his team recently spoke to Billboard magazine and revealed he spent $ 7 million to make sure his halftime performance went as planned. .

“We’ve really focused on connecting with fans back home and making performances a cinematic experience, and we want to do that with the Super Bowl,” The Weeknd told Billboard.

Weeknd manager Wassim Slaiby then pointed out that while the event organizers will foot the bill, the Weeknd has contributed $ 7 million of his own money to “make this halftime show what he was considering “.

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The Weeknd is slated to make the headlines for the 2021 Super Bowl Pepsi halftime cover. The singer spent $ 7 million of his own money to keep the event going.  (Photo by Axelle / Bauer-Griffin / FilmMagic)

The Weeknd is slated to make the headlines for the 2021 Super Bowl Pepsi halftime cover. The singer spent $ 7 million of his own money to keep the event going. (Photo by Axelle / Bauer-Griffin / FilmMagic)

“We’ve always had the Super Bowl on our bucket list and we’ve always had deadlines for all of our goals,” says co-manager Amir “Cash” Esmailian. “He arrived a few years earlier than expected.”

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The Weeknd, real name Abel Tesfaye, was confirmed in November as the headlining musical guest to take the stage at the 2021 Pepsi Super Bowl Halftime Show.

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Super Bowl LV is currently set to take place in Tampa, Florida on February 7, 2021, and will air on CBS.

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