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Ahead of Sunday’s game between the Kansas City Chiefs and the Tampa Bay Buccaneers, you can watch the announcement that Amazon will air during the Super Bowl. Entitled Alexa’s Body, it features an Amazon employee and the company’s new $ 100 Echo model. Oh and Black Panther Star Michael B. Jordan also makes an appearance.
The ad begins with the fictional employee praising the design of Amazon’s latest smart speaker. “I literally couldn’t imagine a nicer ship for Alexa to be … inside,” they say of the 2020 Echo, their train of thoughts drifting as a bus pulls up to the exterior, its side covered with an advertisement for the new Jordan Prime Video Series, Without remorse. We then see a few scenes with Jordan as Alexa, with the best heading towards the middle of the ad.
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