‘The Little Things’ Brings $ 2.1 Million Over Super Bowl Weekend – Deadline

Sunday AM Final: On one of the toughest box office dates on the calendar, Super Bowl weekend, and also during a pandemic, Warner Bros. ” second weekend of his thriller Denzel Washington-Rami Malek-Jared Leto The small things made $ 2.1M in 2,206 theaters, -55% from its first weekend. This brings the national photo total to ten days at $ 7.8M. As would be typical on any Super Bowl Sunday, don’t count on a lot of business today, especially for an R-rated movie aimed at older men.

Little things’ the fall of the second weekend is a bit steeper than the second weekend of the Open Road Liam Neeson films The honest thief (-43%) and The sniper (-35%); as for the latter, that movie was coming out of the MLK weekend. However, based on the dollar, Little things’ the second weekend is what these movies did in their second round, Scorer at $ 2 million and Honest thief to $ 2.35 million. Sources believe Little thingsEndgame in the US is around $ 14 million, which is a little less Honest thiefis $ 16 million. Worldwide, Little things received $ 3.5 million from 23 territories last weekend, for a grand total of $ 13 million.

Despite the controversy WarnerMedia sparked with its HBO Max daily theatrical release strategy during the pandemic, what’s interesting is that its films make some sort of box office cash, especially when you compare them to Netflix movies. ” receive a play. While the major rival studios remain ticked off at Warner Bros for hiding their weekend numbers in Comscore, Netflix is ​​not reporting their soundtrack numbers at all. Specifically, box office sources told me that Malcolm and Marie made almost no money last weekend; the movie was released on Friday on the streamer. People just don’t go out of their way to see Netflix movies in theaters (the streamer currently has a picture-by-picture deal with channel # 3 Cinemark).

So what is going on here with the money making Warner / HBO Max movies? Two or three things: Netflix has a lot more subscribers than HBO Max, which means the general public is already predestined to watch Netflix movies at home. Second, it is quite possible that there are many more moviegoers than HBO Max subs in the current South and Midwest box office markets that are open.

Nonetheless, this “ Let the consumer decide where they want to see the movie ” philosophy is a surefire way to cannibalize the business of a photo and devalue the movie product and franchises when the market opens up again. Getting the consumer to decide where they want to see a movie during a pandemic, especially with the closure of the capitals BO NYC and LA, and moviegoers still tired of Covid-19, is a whole different business philosophy right now. Movies are not the same as live sporting events or concerts. They are visual media assets. WarnerMedia would be wise to do what is best for its business rather than having consumers determine their business parameters.

Executives at WarnerMedia and AT&T: Take a close look at what’s going on with Netflix movies on the market. If this theatrical showcase formula has been such a failure, how on earth has it become the revenue-generating machine for major studios over the past few decades? HBO Max plans 12 budgeted studio releases for its service each year. But that was still part of the plan dating back to the Warner Max label announcement. Distribution sources say that this whole day and date room streaming strategy ends when the world opens up again.

While Super Bowl weekend often gets a bad rap for being slow at the box office, looking back last year, the industry was swimming in cash: the third weekend of Bad boys for life led the box office with $ 17.6 million (total cume at that time was $ 148 million, en route to a final $ 206.3 million) with Orion / UAR Gretel and Hansel ($ 6.1 million) and Paramount / Eon The rhythm section ($ 2.7M) opening for a total of 3 days of $ 84.1M (+ 12% compared to the 2019 Super Bowl weekend). Again, the exhibition and distribution of money would love to have it again, although Rhythm section did not work.

As for the state of the exhibition, Seattle reopened some theaters this past weekend. However, there is no indication when New York City or major California markets, such as Los Angeles County – which will be closed one year from March – are likely to come to life in the near future. A positive sign? Sea World in San Diego reopened its animal shows (as opposed to its rides) starting Saturday morning due to the lifting of state restrictions on zoos. The theme park had been closed for two months. As for New York City, distribution sources tell us their estimate is that boroughs will open before Manhattan (whenever that happens), which was always the thought for the past year.

Other box office handicaps this weekend, despite only 45% of all theaters open (taking up nearly 70% of the box office), included harsh arctic weather in the Midwest and a big snowstorm in the North-east. Little thingsThe top ten sites were 1. Paramount Drive-In Los Angeles, 2. West Wind Sacramento Drive-In, 3. West Wind Solano Twin Drive-In (Concord, CA), 4. West Wind Capitol Drive-In (San Jose, CA), 5. Harkins Estrella Falls Phoenix, 6. Santikos Palladium San Antonio, 7. Coyote Drive-In Ft. Worth, 8. Ford Drive-In (Dearborn, MI), 9. iPic River Oaks District Houston, 10. Cinemark Town Center (Pharr, TX). And the top ten markets in the photo were 1. Dallas, 2. Phoenix, 3. Houston, 4. Greater New York Metro area (NJ, CT and Long Island / Upstate NY theaters), 5. Chicago, 6. Detroit, 7 Atlanta, 8. Denver, 9. Salt Lake City, 10. Orlando. Warners reports that PLF and large format ticket sales remain the main drivers, even for a film like Little things, during the pandemic.

Next weekend, Warner Bros. when it comes out of awards season Judas and the black Messiah, which is the first large entry targeted at African Americans during the pandemic, with Focus Features also making his directorial debut as Robin Wright Earth.