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The Super Bowl is in the books, and that means it’s time to shut the door on this year’s ad crop, too. we noted each of them when they aired last night, but here’s the version of the biggest (and least) hits: the best and the worst of what we saw last night.
The best
Tide
Your verdict on how you liked those Super Bowl commercials largely depended on how you like your nostalgia served: remixed or just reheated. The Jason Alexander hoodie piece was a clever little montage, and defining it on the theme of ‘Greatest American Hero’ aka George Costanza’s answering jingle means it’s a big hit with people who remember it. what an answering machine was.
Amazon Alexa
Super Bowl commercials have strayed away from the objectification of sexy actors and models over the past decade, but I’m pretty sure many viewers had absolutely no issues with a chested Michael B. Jordan. naked and soaked in the tub, played by Alexa.
Rocket Mortgage
Tracy Morgan is a national treasure and I guarantee you any brand that just drags a camera over him for 60 minutes any day will have more than enough genius to fill five Super Bowl commercials next year.
Bud Light Seltzer Lemonade
Lemons raining down from the sky, ruining everything we hold dear and forcing us all inside is a surprisingly apt metaphor for a large international beverage company.
Jimmy john’s
The idea of the Cold Cup King declaring war on Jimmy John’s in a Scorsese-style montage is so bizarre it deserves more love.
The worst
Oatly
I imagine the discussions at Oatly headquarters went as follows:
Oatly CEO: I want to buy a Super Bowl ad.
Oatly subordinates: Hmm … that’s a lot of money …
Oatly CEO: And I want to play it. And sing.
Subordinates Oatly: Sir, we’ve heard you karaoke at company meetings, do you think that’s a good idea –
[One week later]
Oatly CEO: I want to buy a Super Bowl ad.
Newly Hired Oatly Subordinates: Absolutely! Whatever you say, sir! And can we say, you have a beautiful singing voice!
Yeah. It was an all-time grimace.
Uber eats
As someone who unlike Cardi B went through the first iteration of Wayne’s World, I can say for sure that a cute Saturday Night Live skit passed its expiration date long before the second movie, resurrecting the corpse. of that idea for a Advertising in 2021 is like backing up old numbers for halftime shows. You think you want it, but what you want is the version in your memory, not the one now. I don’t blame Wayne and Garth for getting that sweet, sweet Super Bowl coin, but this execution made me want to throw.
Cheetos
The Ashton Kutcher-Mila Kunis Cheetos commercial on Shaggy’s “It Wasn’t Me” was not bad publicity per se. It’s just that all you have to say is “Ashton Kutcher-Mila Kunis ad set to Shaggy” It Wasn’t Me “” and you know exactly what’s going to happen, beat for beat. And it did.
Klarna
So … what exactly was this ad for? Mini Maya Rudolphs riding with weird CGI … split payments or something. I realize that criticizing an ad for being too out there is the exact opposite of what I said in the Cheetos ad to be painted by numbers, but still … you have to give us something more to work with. , Klarna.
LYRIQ / ScissorsHandsFree
It’s not enough to take the actors – well, one of them, anyway – from a beloved ’90s film and reboot the supporting role; you have to give them more to do than that. Considering that the original “Edward Scissorhands” was a mockery of the mind-numbing consumerism that the Super Bowl commercials celebrate, it was a sad and disappointing sigh to see the Edgar shilling for … Cadillac.
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Jay Busbee is a writer for Yahoo Sports. Follow him on Twitter at @jaybusbee or contact him at [email protected].
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