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The Entertainment Software Association announced last year that it will go digital for E3 2021, which runs June 15-17. Now, amid questions about what the future of gaming conferences will be like, they discussed their plans for this year.
Every summer since 1995, the Electronic Entertainment Expo, known as “E3”, has taken place in the United States. It’s one of the biggest gaming conventions in the world, heavily attended by the gaming press, and it’s usually one of the prime times and places where new announcements, reveals, and trailers can be seen for. the first time.
For many years Nintendo, Sony, and Microsoft have shared the stage as presenters, but over time various publishers have pulled out. In 2013, Nintendo switched to pre-recorded, live-style video announcements rather than onstage press conferences; EA, Sony, Ubisoft, Activision, and Bethesda followed suit in the following years, with some studios hosting their own conferences instead of hosting them through E3.
Last year was the first time that E3 had failed to materialize, due to the pandemic reaching critical mass during the planning stages. Despite initial plans to hold a digital version, there wasn’t enough time to get it to work, which led to the set being canceled.
Thanks to a report from VGC, we know the three-day event will feature a live webcast from 10:00 am to 10:00 pm EST, including two-hour presentations by “game partners” – which probably means big development studios – and smaller streams of publishers, independents and influencers. “Regional reruns” across Europe, China and the Middle East will ensure that no one misses the news.
Game demos will be made available to the public in the weeks leading up to the event and media will be able to preview the games remotely. On June 14, the day before E3 begins, a “preview night” will take place, although there are currently no details on what that means.
Geoff Keighley – former E3 collaborator and host of the Game Awards – plans to continue his Summer Game Fest, which he launched last year, with a cryptic tweet today signaling more news to come:
VGC says it’s not yet clear which publishers have signed up for this digital version of E3, but that “at least one big games company” is moving forward with its own storefront, rather than pay “six-figure sums” to appear at E3.
Do you think a fully digital show is the way to go? Would you rather see this in the years to come, even after we’ve kicked off the pandemic? Let us know in the comments.
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