Prepear changes Pear logo to resolve brand dispute with Apple

Prepear, a recipe and meal planning app, has agreed to change its pear logo to settle a brand dispute with Apple, Prepear’s co-founder confirmed today at iPhone in Canada. In August, Apple opposed Prepear’s trademark application, saying the company’s pear-shaped logo was too similar to Apple’s own logo.

Although Prepear’s logo has a pear shape instead of an apple shape, Apple seems to have taken offense at the right angle of Prepear’s leaf in the original logo. The new logo features a differently angled leaf, a small change that apparently seems to make it quite different from the famous Apple logo. The Prepear app icon has also been changed.

Following initial brand opposition, Super Healthy Kids, the parent company of Prepear, launched a petition to try to persuade Apple to drop its opposition to a small business trying to protect its logo, and this petition has collected more than 250,000 signatures. Apple has also been widely ridiculed by media sites and fans for attacking the Prepear logo.

In December, filings with the Trademark Trial and Appeal Board of the US Patent and Trademark Office called for court proceedings to be stayed for 30 days, with Prepear and Apple “actively engaged in settlement negotiations.” of the case.

The CEO of Prepear said the brand issue had now been “amicably resolved” and Prepear was happy with the outcome.