Grape-Nuts will be back on shelves in March

by



[ad_1]

Grape-Nuts will start shipping at normal levels by mid-March, its parent company Post Consumer Brands announced Thursday, ending a multi-week shortage caused by supply chain constraints and increased demand .

“We promised our loyal fans that we would work hard to get Grape-Nuts back to store shelves as quickly as possible, and we are now committing to an earlier than expected return date,” said Kristin DeRock, The Brand by Grape-Nuts. director, who added that the company had stepped up grain production.

To post (PUBLISH) seized the shortage as a marketing opportunity and is running a contest offering free grape nuts for a year, along with $ 1.50 coupons as an apology on his Facebook page.
The scarcity of grape-nuts comes as demand for consumer goods has strained supply chains, resulting in loss of production. Cereals, a category that was already struggling before the pandemic, has once again captured the attention of customers as more people eat breakfast at home.
Post isn’t the only grain maker struggling with supply issues. Thursday also, Kellogg (K) said he has struggled to keep Frosted Flakes and Corn Flakes on store shelves, according to Bloomberg.

“We were limited in capacity at the end of the year,” said Steve Cahillane, CEO of Kellogg, during the company’s quarterly earnings call. “No one predicted, of course, what kind of year the grain would have.”

From 2015 to 2019, the U.S. ready-to-eat cereal market fell between 1% and 2% each year, according to data from Euromonitor International. In contrast, from 2019 to 2020, the market grew by almost 20% to reach around $ 10.6 billion.

Grape-Nuts has been around since 1897, when it was developed by founder CW Post himself, according to the Grape-Nuts website. It is made from wheat and barley (but not from grapes or nuts). Post also makes bunches of honey oats, pebbles, and raisin bran, among other grains.

– Danielle Wiener-Bronner of CNN Business contributed to this report.

[ad_2]

Source link