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It was tested during the production of “Songbird” by Michael Bay.
Entertainment technology developer Frame.io introduced Camera to Cloud (C2C), a new system in development to allow filmmakers to upload and stream footage from cameras on set to the cloud, rendering those footage quickly accessible to members of the production team, including for daily newspaper review, post-production and visual effects.
C2C – which has been put to the test as part of the production of Michael Bay-product Songbird– is currently in beta on a few undisclosed productions (additional testers can apply to join the program) and should be widely available in the spring.
At launch, the system is intended to provide proxy (low resolution) downloads to the Frame.io cloud whenever a camera stops rolling, so editorial and other post-production tasks can begin in parallel while the camera is running. footage is still being filmed (the master and backups would be recorded on set to hard drives which would then be delivered to where needed.)
While C2C would use proxies at launch, the longer term vision is to effectively eliminate the use of hard drives by recording the highest quality master directly to the cloud, and in doing so, make production and to publish a more non-linear and streamlined process, according to Michael Cioni, senior vice president of innovation at Frame.io. “This level of collaboration brings creative teams together and allows them to work faster and more collaboratively than ever before.”
“The way we capture stills hasn’t changed much since we went from film to digital and I think the next major change will be to shoot directly to the cloud,” said Emery Wells, CEO of Frame.io, adding that this could happen in the next 10 years as technology and telecommunications infrastructure progresses.
Later in 2021, Frame.io intends to add the ability to live stream footage to an authorized user’s computer, iPhone, or iPad, allowing customers to watch production as it is. ‘it happens on any computer or mobile device. This ability could be particularly useful in pandemic conditions, as it could help reduce the number of people needed on the set.
System workflow requires a Frame.io C2C certified device on set, connected to supported cameras. According to Frame.io, many professional cameras from Arri, Red, Sony, Panasonic and Panavision support this system. At launch, filmmakers will also need the certified Teradek Cube 655 encoder and 888 or Scorpio field recorders from Sound Devices, which would record, encode and send encrypted and timecode supported H.264 proxy files with the corresponding metadata directly to Frame.io cloud via a connection with security features. Currently, that could be accomplished with LTE, 5G, or on-premises WiFi, according to Cioni.
Cioni and Wells report that Bay’s Songbird was photographed during the pandemic on-site in Los Angeles using LTE service almost entirely to download proxies (the rest was accomplished via wifi). Cioni adds that at least 30 people shared about 20,000 Songbird assets, including writing, visual effects and reviews, during production.
In a video posted as part of the C2C launch, Songbird Director Adam Mason said there was a “naked crew” on set, but when he started getting lyrics from producer Adam Goodman, he realized that “everyone could see what I was doing. was filming while I was filming it “.
Adding co-producer Max Votolato, “we could be on set without being on set, with the ability to wirelessly transmit off camera, and on set to send those dailies to our DIT cart that would come out by a encoder and would be part of the cloud that everyone shared. The process is instantaneous. “
At launch, other technology partners, including Colorfront, which plans to offer C2C support through its daily cloud delivery system. For post-production, Cioni and Wells report that the material can be deposited natively into Adobe Premiere Pro, Apple’s Final Cut color grading and editing system, and Blackmagic Design’s Resolve. It would take an extra step to import the material into Avid Media Composer using a companion app, they explain.
A certification program for third-party developers is also launched today.
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