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Omdia responded to an urgent question that concerned you. Which smartphone was the most popular last year? When we say most popular, we are basing ourselves on the number of units shipped worldwide. Before we get to the answer, let’s first come back to the same question for 2019. That year, the Apple iPhone XR was the world’s best-selling phone with 46.3 million units shipped. The device’s average selling price was $ 777. Number two was the Apple iPhone 11 with 37.3 million handsets shipped.
Interestingly, it was the 2019 finalist who took home the crown last year as the iPhone 11 led the way with 64.8 million units shipped last year. And it wasn’t even close. While the difference between the number of phones shipped between the first-place model and the second-place model was only 9 million units in 2019, that gap was 40.6 million last year. Perhaps due to the pandemic that took many consumers out of a livelihood last year, the second most popular phone was the iPhone SE (2020). With an average selling price of $ 451, the iPhone 8 lookalike (albeit with an A13 Bionic inside and 3GB of storage) shipped 24.2 million handsets.
Apple was also responsible for the world’s third most popular phone last year, the iPhone 12. Even though the pandemic forced Apple to release the phone more than a month past the normal September date, it has shipped 23.3 million times. Part of Apple’s first 5G phone series, the handset was the second most expensive phone on the list with an average selling price of $ 896.
Apple’s iPhone 11 was the most shipped phone in 2020
Samsung was responsible for the next three phones on the list as The Galaxy A51 took fourth place, the The Galaxy A21 budget phone was fifth, and the The Galaxy A01 finished sixth. These three models were delivered 23.2 million, 19.4 million and 16.9 million times respectively. While the A51 might be considered a mid-ranger, the Galaxy A01 is the cheapest phone in the top ten with an average selling price of $ 115 putting it in the budget category.
Only Apple had flagship models on the list of the most shipped smartphones in 2020
Ironically, just after the cheapest phone on the list, it’s the most expensive. With an average selling price of $ 1,232, the Apple iPhone 12 Pro Max was the seventh most popular phone of 2020. It is also the top of the 2020 Apple phone line. This phone was followed by the Samsung Galaxy A11 with a total of 15.3 million shipped last year. Xiaomi had the ninth most popular phone last year with the Redmi Note 9 Pro. 15 million units shipped with an average selling price of $ 161. And completing the top ten most shipped phones in 2020 was the iPhone 12 mini with 14.5 million phones shipped. This model did not sell as well as Apple had hoped, according to reports, so it was said that Apple would halt production of the phone in the second quarter.
Given that the iPhone 12 models on the list were only available for less than two months in 2020, we’d say Apple should feel pretty good about the popularity of the iPhone. In fact, looking through both the 2019 and 2020 listings, we can see that only Apple was able to place flagship models among the 20 phones listed for the two years.
Jusy Hong, Senior Research Manager Wireless Devices Components & Devices at Omdia, said: “The top 10 list illustrates Apple’s strong hold in the global smartphone market and the strength of its brand over all other OEMs in smartphones. The list also shows that other OEMs, even a globally well-positioned brand like Samsung, are struggling to break into consumers with their own high-end devices – no Galaxy S or Note-line model has made it to the top. 10. The only other OEM with a real chance to challenge Apple’s position as a high-end smartphone OEM, Huawei will see its role in the international smartphone market continue to decline. Other brands, like Xiaomi, vivo, and OPPO, have other product portfolio priorities than challenging Apple in the high-end segment at this point. “
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