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Fans of “Mission: Impossible” won’t have to wait that long before they can stream the franchise’s upcoming seventh episode from the comfort of their own homes.
Paramount Pictures joins other major Hollywood studios in shrinking the traditional 90-day theatrical window. ViacomCBS announced on Wednesday that some of the studio’s films, such as “Mission: Impossible 7” and “A Quiet Place Part II,” will go to its brand new streaming service, Paramount +, after just 45 days in theaters.
Like all studios in the past year, Paramount has had to adapt due to the coronavirus pandemic. The studio sold some of its movies to streaming services, including “The Trial of the Chicago 7”, which went to Netflix, and “Coming 2 America” to Amazon, but withheld its biggest titles, including “Mission: Impossible 7” and “Top Gun: Maverick” for more traditional theatrical releases.
However, as the pandemic approaches its first full year of shutting down or limiting capacity in theaters across North America, studios are rethinking old and proven release systems.
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‘Mission: Impossible 7’ will be available on the Paramount + streaming service 45 days after its theatrical release.
(Chiabella James / Paramount Pictures and Skydance via AP)
“A Quiet Place Part II” has been delayed several times over the past year. It was originally slated for release last March, but was pulled from the schedule when theaters closed across the country. It is currently scheduled to open in the fall and “Mission: Impossible 7”.
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The 45-day plan is another sign of how quickly the pandemic has changed business in Hollywood. In the past, theater owners have been able to insist on exclusive 90-day theater showcases, but most have had to compromise to stay afloat during the pandemic.
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In recent months, Universal Pictures has struck a deal with numerous theater chains to shorten the theatrical window for its films. Warner Bros. and parent company WarnerMedia followed with the more controversial decision to debut in theaters simultaneously and on HBO Max starting with the big hub “Wonder Woman: 1984”.
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And there is also the pressure to get premium content to new streaming services faster. Paramount + launches on March 4 and has stiff competition for audience money and attention on Netflix, Hulu, Disney +, Apple TV +, and HBO Max. A few films are in production to go directly to the service, including a new “Paranormal Activity” and a new origin story “Pet Sematary”. The company also has a deal with EPIX that will add thousands of more movies to Paramount +.
The Associated Press contributed to this report.
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