Apple announces takeover of PullString for start-up voice in AI, according to a report



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Craig Federighi, senior vice president of software engineering at Apple, sits on the stage under a screen showing the iconic images of Apple's Siri application.

James Martin / CNET

It seems like Apple wants to make you talk. The company would have agreed to buy PullString, a startup that develops voice recognition applications, according to a report released by Axios on Friday.

The deal is worth at least $ 30 million, according to Axios, and could help Apple's Siri compete with other voice-activated services in the market. PullString develops voice applications running on Alexa and Google Home Assistant platforms. His software also feeds Hello Barbie, the talking version of Mattel's doll that can converse with children.


Reading in progress:
Look at this:

Say hello to hello Barbie


2:10

Apple and PullString did not immediately respond to requests for comments.

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