5 thoughts on Atlanta United’s 2021 kit

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Editor’s Note: This article was written by a professional graphic designer and Atlanta united holder of a Larry Luk subscription. Larry is a principal of the Sons & Sons agency in Atlanta and oversees branding, content creation, and marketing strategy. He is a graduate of Emory University and the Portfolio Center, and currently sits on the Portfolio Center’s design faculty. Larry describes himself as a sneakerhead, a trend enthusiast and 100% ATLien. Larry also hosts Way Down South Radio – a podcast exploring the intersection of sport and design in the South East. Follow him on Twitter @larryluk.

The new ATL UTD primary kit has just been launched with very few surprises for the most part. Many of us nearly knew what needed to be revealed at the official kit reveal event because we’ve all seen an artist render on social media, a friend texted us a leaked image on an Adidas server, or whatever subsequently heard a passionate conversation between the founding members. Before you fire up those angry Twitter fingers, maybe a prospect will help you? Here are five things to keep in mind before posting angry tweets.

1. Respect the deadlines

As is often the case with sportswear, fashion and other consumer goods, there is an 18-month delay between the final signature of the design and the availability of products in store. As much as we all want the team and adidas to listen to our thoughts, they just can’t do it fast enough. Whatever the vibe at adidas and at the team’s front office 18 months ago, this is what we are finally seeing now. Hey, a black kit forgives a lot of us who aren’t built like Miles Robinson. Remember 2 years ago when everyone was crazy that the new primary kit didn’t contain 5 bands like the OG? Well you get what you ask for. We have 5 stripes – although 5 thin boys – it’s still 5 stripes. They listened to us. Sorta.

2) Never judge a line

Why are 99% of kit leaks replicas? I really wish an authentic kit was leaking for once. The lines don’t tell the whole story. There are so many little details and embellishments that an authentic has that a replica doesn’t do justice, especially when it comes to seeing the kit on the pitch, on a player. The kit that Josef Martinez wears can wear sponsor badges, league badges, collar details, cuff details, jock tag details, player personalization and, most importantly, a championship star who ‘a simple line never does justice. Yet people always go really crazy before they take this into account.

3) Fan concepts must stop

I know you all love using your Photoshop and starting to come up with ideas for “better” uniforms. But, please stop. There are league mandates, sponsor mandates, and BASIC design principles that most professional designers employ to work on IRL kits. You’re all going to be intentionally drawing your Deadpool-inspired jumpsuit-gold-tip-five-stripe-belt-blackout jumpsuit kit concepts and they really have to stop. Please. My eyeballs can’t. I don’t care if your 3 friends retweeted you saying “This is so much better”. It’s not. And if your concept was real, I promise you it wouldn’t sell like ATL UTD kits. Which brings me to my next point.

4) We have options

Atlanta United was the only MLS team to sell enough kits to qualify our team for a 3rd kit this season. We are showing big numbers and we have another option to spend our hard earned money. Be excited! We are winning again! Plus, I have a weird theory that the people at the club know how much our college football teams mean to us in this part of the country, so they give us colorful regional college football kits disguised as other themes. . King Peach = Tennessee Volunteers. King’s kit = Georgia Tech yellow jackets. Whatever the name of this new kit = Florida Seminoles.

5) nothing is eternal

Guess what. These kits are not permanent. If you are not happy with the new kits, they will be gone in 2 years. Take a deep breath and save that energy for something productive, like trolling OCFC commentary.

What do you think of the new kit?

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