Apple's video streaming service: everything we know so far

The launch of Apple's long-running streaming video service is closer than ever. After setting up a management team and signing numerous TV shows and movies, Apple is apparently about to launch its video service in 2019. Here's all we know so far about Apple's streaming service .

The bosses

Apple's efforts in video streaming really began in 2017 with the hiring of Jamie Ehrlicht and Zack Van Amburg, two veterans of Sony Television. Ehrlicht and Amburg are co-leaders of Apple's global video programming division and report to Eddy Cue.

On Sony TV, Ehrlicht and Amburg have spearheaded some of the biggest television shows, including Breaking Bad, Better Caul Saul, The Crown, and so on.

In addition to Ehrlicht and Amburg, Apple has recruited many other television channels. Carol Trussell of Gaumont Television has joined Apple as Production Manager. Apple has also hired a Channel 4 TV executive, as well as executives from WGN, Amazon Studios, Universal Television, and so on.

Ehrlicht and Amburg

What is remarkable about these recruitments is that Apple does not try to launch its streaming service alone. The first originals of the company, Planet of the Apps and Carpool Karaoke, were developed without the help of TV veterans and have come to be widely criticized.

By hiring outside executives from such renowned studios, Apple seems to indicate that it is ready to compete with Netflix and Amazon for the original content and its streaming video service.

The contents

Apple has signed dozens of TV shows and movies for its video streaming service. Broadcasts range from science fiction to comedy to drama and include celebrity castes.

While the original content of Netflix is ​​notoriously renowned for its flawless agility, Apple takes a different approach. Two reports from Bloomberg and the Wall Street Journal highlighted Apple's aversion to language, violence and adult nudity in its TV shows.

According to the WSJ, among the programs produced by Apple, "only a few" will go to the territory of TV-MA. Bloomberg, meanwhile, says that Apple wants its TV shows to be "Apple-ready" and focuses on "comedies and emotional dramas" similar to what you might see on NBC.

So, what TV shows can we expect from Apple? Many of them.

Jennifer Aniston, Reese Witherspoon and Steve Carell will be one of Apple's flagship TV shows. The drama will revolve around a morning show and offer a look at "the lives of people who help the United States to wake up in the morning." This is Brian Stelter's book entitled "In the ruthless world of Morning TV".

Apple is also working closely with Oprah Winfrey on the original content of its streaming video service. Last summer, the company announced "a unique multi-year content partnership" with Winfrey. The press release on this partnership was also one of the clearest indications of Apple's TV projects:

Apple announced today the creation of a unique multi-year content partnership with Oprah Winfrey, producer, actress, talk show host, philanthropist and CEO of OWN. Together, Winfrey and Apple will create original programs that will integrate its unparalleled ability to connect with audiences around the world.

Winfrey's projects will be released as part of a range of original Apple content.

Apple is also collaborating with Steven Spielberg on a new science fiction series Amazing Stories. The big budget show will feature at least 10 episodes and will be a continuation of the anthology of the same name aired on NBC in the 1980s.

The big productions do not stop there. J.J Abrams produces two TV shows for Apple. One will be starring Jennifer Garner, while the other is a dramatic comedy with Abrams and Sara Bareilles.

As far as movies are concerned, Apple's efforts in this country are not as vast as its TV shows. Apple associates with the A24 film studio to produce original films. The first collaboration between the two is a film "On the Rocks" starring Bill Murray and Rashida Jones, with Sofia Coppola as director and producer.

More content from Apple's streaming video service:

Read our full coverage of Apple TV shows and movies in our comprehensive Apple TV guide here.

The competition

Apple faces fierce competition in the area of ​​original content. Netflix, Amazon and Hulu, for example, continue to excel in content creation and it's hard to ignore that Apple is late for the party.

In its recent release on the results, Netflix said focus on improving the customer experience, not on the looming threat of Apple's streaming service. In the past, Netflix admitted that it had no idea what it could expect from Apple as to how it would bundle and sell its content to consumers.

Price

We still do not know how Apple will charge the price of its original streaming video service. The Information and CNBC have announced that Apple would make its original content available to free device owners.

According to CNBC's report, Apple will make its first patch of PG-rated shows available to all when launching its video service. Later, he would add a paid subscription service with all his content. The report says:

Apple spends approximately $ 1 billion on original content this year, targeting "PG-rated" shows that appeal to a wide audience and do not cause problems for the company by making them available to owners of all devices at no cost. declared the population. Apple is also looking for "tent pole" franchises that could be used as links to a Netflix-style paid subscription service, said two of the respondents.

In addition, a separate report from The Information last November suggested that Apple was considering creating a Chromecast-type dongle to facilitate the adoption of its TV show service. It is not known if this product is still under study, but it would be logical for Apple to lower the entry barrier.

Release

Apple reportedly announced its video streaming service at an event at the Steve Jobs Theater on March 25. According to a recent report from Bloomberg, Apple has invited some famous stars, including Jennifer Aniston, Reese Witherspoon, Jennifer Garner, etc.

While Apple will unveil this service in March, Variety announced this week that it will not be marketed until the fall. According to Variety, Apple will offer a preview of the content in March, but the streaming service itself will not be released until the fall.

pack

Some details of the Apple streaming service are unclear, but we know that it is apparently making its debut as soon as possible and will include a variety of different TV shows and movies.

What do you think of Apple's foray into video streaming? How much are you willing to pay per month to access the video? Let us know in the poll below and elaborate in the comments.

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