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The Recording Academy didn’t have to worry about whether the tony crowd that usually shows up at MusiCares annual dinners would tune in to the virtual version shown as a ticketed event on Friday night. There may have been at least some of the usual black-tie crowd in the online audience for the MusiCares ‘Music With a Mission’ fundraiser, but what was clear from the discussion flow, c It’s that the vast majority of attendees appeared to be BTS ARMY members flock to the event to see an exclusive performance of “Dynamite” by K-pop sensations.
Grammy Awards favorites Haim, Jhene Aiko, HER and John Legend also contributed to the original performance clips … all of which passed the ARMY impatience test with flying colors, the requirements of “Where’s BTS” in the stream eventually gave way to respectful and even enthusiastic praise for the other stars.
The rather abrupt demographic change in audience for a MusiCares event was made possible by the lowered admission price for the event online, dropping the usual hundreds or thousands of dollars for attending the dinner in person to a ticket fee of $ 25. A counter on the live video showed more than 18,000 viewers tuned in, indicating that MusiCares made nearly half a million dollars from the broadcast from ticket sales alone, before donations. are not counted.
Along with the five freshly recorded performances, the nearly 90-minute show featured highlights from previous MusiCares dinners, including Paul McCartney, Bruce Springsteen and Tom Petty performing at their own tributes, Lady Gaga hailing Carole King, the Jonas Brothers covering Aerosmith and Usher repaying his debt to Lionel Richie.
Among the numbers recorded especially for the show, Aiko’s stripped-down version of her song “Love”, accompanied only by an acoustic guitarist and a conga, was fascinating enough to palpably transform an impatient army into a crowd of fans. peaceful worshipers.
John Legend has also kept it sweet and, in his case, solo, sitting in front of a white piano under shelves filled with Grammys – a setting familiar to anyone who’s watched more than a charity livestream or two in the past. year – to sing “You Move I Bouge toi.”
The other two newly recorded artists have assembled full bands for their recordings. Haim, the trio of sisters who will likely be seen more elaborately on Sunday night’s show, performed a true-to-album rendition of their ode to romantic miscommunication, “Don’t Wanna.”
And HER, who has been on the awards circuit for their Oscar-shortlisted “Judas and the Black Messiah” song “Fight for You,” got a group together to recreate the qualities of that late ’60s anthem. early 1970s.
Other stars came out to present MusiCares’ efforts to help musicians and workers in the music industry in ill health or financial distress or suffering from addiction – among them, Elton John (who said: “The mission this year seems more urgent ”), Shakira, Ringo Starr, Mick Fleetwood, Bonnie Raitt, Gloria Estefan and Macklemore (who said:“ For me, healing is the most important thing in my life. Without it, I lose everything else”).
Testimonials have also been offered by tour operators who have experienced difficult or more difficult times due to the pandemic which has put an end to live activities. A crew member nearly cried as he described the suicides of several friends in the industry over the past year amid his own struggles to cope.
In the midst of all of this serious and at times literally disappointing talk, there was great entertainment value in the often gentle interactions of BTS fans in the chat area, which paraded at such a speed that it sometimes seemed like all 18,000 viewers. and more were ringing. at a time. Expressions of agitation about BTS being held back until the end of the webcast often prompted reactions such as “Let’s make our boys proud by respecting other performers too” (in turn, we would sometimes respond: “Guys, it’s okay, it’s just ARMY here”).
Although some fans who had hoped for more than one song felt disappointed – though not disappointing, with the promise of even more Grammy production numbers in two nights – the enthusiasm for “Dynamite” was. predictably ecstatic, though the seated choreography was rather calm by BTS standards. Representatives for MusiCares declined to say where the performance was filmed, but fans quickly identified it as the Grand Peace Palace at Kyunghee University in Seoul, a place destined to go into BTS tradition as the where Jungkook rocked the battery. and blue hair.
After the video premiered with MusiCares, BTS uploaded it to the group’s own YouTube channel, where it racked up over 650,000 views in its first three hours live.
The full MusiCares show can be seen on demand until March 21 at https://support.musicares.org.
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