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Apple Inc (NASDAQ: AAPL) has said it is ditching the original HomePod speakers and focusing its efforts on the smaller HomePod mini, TechCrunch reported on Saturday.
What happened: The Tim Cook-led tech giant will continue to sell existing HomePod speakers, but its website is already running out of Space Gray versions.
“We are focusing our efforts on the HomePod mini. We are discontinuing the original HomePod, it will remain available while supplies last through the Apple Online Store, Apple Stores and Apple Authorized Resellers, ”Apple said in a statement to TechCrunch.
“Apple will provide HomePod customers with software updates, service and support through Apple Care.”
Why is this important: The HomePod mini, which sells for $ 99, has been well received. The original HomePod was released for the hefty price of $ 349, but then saw its price drop to $ 299.
Last year, the Cupertino, Calif.-Based tech giant cleared the shelves of its stores of wireless headphones and speakers made by Sonos Inc (NASDAQ: SONO) and Logitech International SA (NASDAQ: LOGI as it prepared to launch its own line of headphones.
In December, Apple launched its on-ear headphones which retail for $ 549. However, Cupertino could get a run for its money in audio with Qualcomm Inc. (NASDAQ: QCOM) recently announced chips designed to connect wireless headphones seamlessly to devices running Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) Android operating system.
Price action: Apple stock closed nearly 0.8% on Friday at $ 121.03.
Read more: Apple’s mixed reality headset set to launch in 2022: analyst
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