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In a statement emailed to CNN, Nike said it was not involved in the creation of the modified sneakers. “We don’t have a relationship with Lil Nas or MSCHF,” the company said. “Nike did not design or release these shoes and we do not endorse them.”
Launched as a limited edition 666-pair “drop”, the air-bubble sole of each shoe contains 60 cubic centimeters (2.03 fluid ounces) of red ink and “a drop” of human blood. , according to MSCHF. They are priced at $ 1,018 a pair, a reference to the biblical passage Luke 10:18 which says, “I saw Satan fall like lightning from heaven.”
An MSCHF spokesperson said the blood was donated by members of the art collective, adding: “We love to sacrifice ourselves for our art.” The group also confirmed to CNN that Nike was “not involved in this in any capacity.”
The “Satan Shoes” will be launched Monday in limited edition. Credit: Courtesy of MSCHF
In response, Lil Nas X (real name Montero Lamar Hill), posted a video on his official YouTube account titled “Lil Nas X Apologizes for Satan Shoe,” which has now been viewed over 1.8 million times. But after a few seconds, the apparent apology switches to a scene in his new music video, “Montero (Call Me By Your Name)”, showing him dancing provocatively with a devil character. The rapper is next pictured breaking the devil’s neck, before removing his horned crown and assuming it himself.
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