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Barely five months after the announcement of his TVision streaming bundle, T-Mobile confirmed on Monday that the the service will go awry end of April in order to make way for live TV solutions from YouTube TV.
In one blog post, T Mobile – who recently announced a partnership with YouTube and Google – paid attention to characterize the move as a “major upgrade” for customers, and said that in addition to doing YouTube TV its official premium live TV service by April 29, he also plans register Philo as his new basic live TV service.
In the release, T-Mobile sought to specify that the decision was made in part because of YouTube familiarity with the streaming landscape: “YouTube TV is a leader in this area,” the company said. “It offers the same flexibility, robust content and the same convenience that TVision customers love.
But DDespite efforts to paint the decision to fold early as a savvy pivot, it’s clear T-Mobile was in the back of his mind from the start. Starting prices for TVision Live had started at $ 40/months, with Live Plus and Live Zone each increasing by an additional $ 10 – a much lower rate than offered by other providers, and one that would have made it difficult for T-Mobile to seriously compete in the live TV arena. for a long time.
In the blog post, CEO Mike Sievert is careful of tap dancing away from the previous one claims he did in October, in which he had praised T-Mobile’s entry into the world of live streaming as a would be “change the tv for good” “…just like we changed wireless for good.“
“Innovation rarely follows a straight line,” Sievert wrote on Monday. “Since the launch of the TVision initiative, we’ve learned a lot about the TV industry, about streaming products, and of course, about TV customers. We also saw trends that caused us to take a fresh look at how best to do on video what we always do: put customers first. With our TV software provider facing financial challenges and our broader strategic partnerships with Google and Philo, we saw an opportunity to deliver unique value to our customers and to strengthen the TVision initiative with the best partners.
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In addition to the phasing out of the TVision streaming service, T-Mobile will also be would have nixed his $ 10 / month TVision Vibe service, as well as TVision channels. the TVision Hub 4K streaming dongle
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