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A new study estimates that Twitch's US revenue-generating banners reached nearly 9,800 in 2017 (a 59% increase over 2016) and an estimated $ 87.1 million profit (an increase of 30% over a year).
Tic is one of the fastest growing platforms for American content creators. In terms of year-on-year growth in the number of creators, Twitch ranks just behind Instagram and Youtube, and ranks second behind Instagram for year-over-year revenue growth for these creators. (Anecdote: According to the study, Instagram's revenue growth has increased by almost 50% between 2016 and 2017, reaching $ 460 million.)
Recreate Coalition says these figures are very conservative, because of the study's methodology and the fact that it is limited to the United States.
Twitch's growth is based on some obvious trends, as well as on a very nuanced relationship between a streamer and its respective audience.
In the first case, "live" digital experiences continue to fascinate start-ups and consumers. While Twitch and YouTube have been offering live programming for some time, social media companies have been tracking their own live streaming products. In fact, Betaworks has dedicated a season of its accelerator program to "live" startups, called LiveCamp.
As for the latter, things become more interesting. The relationship between a viewer and a streamer is similar to the one we have with other celebrities, artists and athletes, but it brings the viewer much closer to the action.
Streamers do not just appear in articles, TV interviews, Twitter or Instagram. They spend hours and hours every day sitting around doing nothing, doing what they do and chatting with their viewers. You can get to know their personality, talk to them and they answer you!
It's a weird combination that has proven financially successful for these banners, especially at a time when the gaming industry itself has been growing at double-digit levels in the past two years.
An elite group and hyper-popular banners such as Shroud, DrDisrespect, Dakotaz and of course Ninja pave the way for others as they continue to gain followers. In fact, Ninja has teamed up with Wicked Cool Toys to launch a range of toys on the market. Ninja himself has earned nearly $ 10 million in 2018.
But as the game world explores new genres and esport grows, there seems to be plenty of room for streamers to make a name for themselves (and a nice dime).
Editor's note: An earlier version of this message included too many zeros, indicating that US broadcasters Twitch were earning $ 87 billion instead of $ 87 million. It has been corrected for accuracy with my apologies.
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