"Roma" has 10 Oscar nominations. His official box office feat up to now: $ 0

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And yet, officially, "Roma" did not win a penny.

Indeed, Netflix, its distributor, does not publish numbers of counter. "Roma" may well become the most famous movie of 2018, and no one outside Netflix's offices will know how many people have seen it.

"As far as I know, this is a first," said Paul Dergarabedian, Senior Media Analyst at Comscore and a long-time Hollywood observer. "It's incredibly unusual."

Netflix acquired the film's distribution rights last spring and released it in a handful of theaters on November 21st. By mid-December, it was broadcast in dozens of countries and was also broadcasting on Netflix – an unorthodox distribution strategy for candidates.

Of course, because Netflix is Netflix, we do not know how many people have streamed "Roma". Except in rare cases, as in "Bird Box", the company generally does not broadcast any number on the number of viewers.

"The numbers of the wickets are not how we measure success, so we do not use them," said a Netflix spokeswoman to the question regarding revenue from "Roma". The spokeswoman said: "We are delighted with the success of" Roma "" but refused to offer figures.

Shot in black and white, the meditative and serene "Rom" follows an eventful year in the life of a maid working for a family of the upper class in Mexico City in the early 1970s. He received most of enthusiastic critics.

The Hollywood Reporter, citing industry sources, said that "Roma" was opening up in New York and Los Angeles with almost limitless capabilities – an exceptionally strong performance for a foreign-language film.

Did Netflix miss a chance to take advantage of this popularity?

"The ticket numbers are an excellent barometer," said Dergarabedian. "It's a starting point for a conversation about film, and it's also a great marketing tool.

"So for any studio, you leave something on the table if you can not boast about your numbers," he said. "I suspect that each theater has worked well (" Roma ")."

But Netflix's "Roma" distribution strategy has irritated some actors in the film industry, which has long followed a first-release model in theaters. Several major film chains, including AMC and Regal, refused to watch the film, citing the traditional 90 – day window between the film 's release and its availability in other formats.

A stack of Oscar nominations does not guarantee box office success, however. Several recent winners of the best film, including "The Hurt Locker" ($ 17 million) and "Moonlight" ($ 27.8 million) earned less during their tour of North American theaters than the new suite of "LEGO Movie" of the first week.

So in the last three months, "Roma" has almost certainly won at least several million dollars for Netflix. But we will probably never know for sure.

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