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It’s April 1st and you know that means a handful of Mario games have been dropped. Why did this happen and what is Nintendo’s reasoning? Fans are always looking for answers to these questions.
While no one seems really be able to provide an answer, VICE reporter Patrick Klepek investigated the set Limited edition thing last year and received an insightful response from a developer who has worked with Nintendo several times in the past.
Apparently it’s rather “simple” – the video game giant resorts to artificial scarcity because it believes it drives sales by playing on people’s “FOMO”, otherwise known as the fear of switching. side:
“They have data that shows game re-releases tend to fade on wishlists,” said a developer involved in releasing several games on Switch, who asked to remain anonymous because they weren’t. allowed to publicly discuss their meetings with Nintendo. “The FOMO made [fear of missing out] helps them get those sales, at least that’s what they think. “
Last year Nintendo of America president Doug Bowser had a crack at why Mario’s games would be phased out – declaring it to be a “celebration” of Mario. At the time, he also noted how this do not be a widely used strategy going forward.
“Yes, I think I’m using a simple word: celebration. That’s right – it’s a celebration of Mario’s 35th birthday. And we wanted to celebrate in a unique and different way, and we did that through games like Super Mario 3D All-Stars, or we will in future versions, such as Super Mario 3D World + Bowser’s Fury. “
“And we also did that through versions like Game & Watch: Super Mario Bros., or through Mario kart Live: Home circuit. We are celebrating Mario’s 35th birthday in different ways. And with some of these titles, we thought it was an opportunity to release them for a limited time. They did very, very well. Super Mario 3D All-Stars has sold over 2.6 million units in the United States alone. And so clearly, consumers were able to jump in and enjoy it. And it’s not a strategy we’re going to use widely, but it’s a strategy that we thought was unique for this anniversary. “
So what do you think of the idea of Nintendo using limited-time versions to drive sales? What do you think of similar offers in the future? Share your thoughts below.
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