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Apple TV + expands Matt Cherniss’ development team with the hiring of Zennen Clifton.
Clifton, who joined in January, joined the streamer as Creative Director, reporting to Cherniss, who is responsible for current development and programming.
He joins digital entertainment studio 3BD Networks, where he was EVP, leading the company’s direct-to-consumer content initiatives and working in its branded content studio.
He also worked as VP, TV & Digital at Charles D. King’s MACRO.
In 2016, Clifton co-founded full-service production company No Label with NBA star Baron Davis to develop both long and short content for a multicultural audience. Since its inception, No Label has developed projects for Sony, Lionsgate, Amazon, MACRO and Warner Horizon.
Clifton started his career at Endeavor / WME and also worked at Yahoo! Studios.
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