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Samsung wants you to know that its new phone, the Galaxy S21 Ultra 5G, is good for capturing photos. Perhaps you could outwardly tell its five image sensors, including four on the rear, that the company takes mobile photography seriously. But if not, you now have a whole Hulu series to watch in which the S21 Ultra 5G is the main character.
The company today announced that it has created a Hulu-branded show called Exposure where emerging photographers compete in challenges to be crowned “America’s best mobile photographer”. The show will debut on April 26 and will be entirely focused on the S21 Ultra 5G; it is the only device that the competitors will use to capture their images. This is Samsung’s best attempt to show off its phone in a less commercial format – although in reality this show is an extended advertisement.
Branded content is nothing new to television. But generally, these partnerships are more secret. Maybe the device someone is using is a specific phone that they mention out loud, or the hosts of a show are driving a specific car that stays on screen for a second longer than expected. Exposure is, instead, a full admission from Samsung that it’s so invested in making sure people know about its camera technology that it’s willing to spend the money on an entire series.
For what it’s worth, Edge Reviewer Dieter Bohn said the cameras on the Samsung Galaxy S21 Ultra 5G lived up to the hype when he reviewed the device in January. “The Galaxy S21 Ultra’s camera system is the best I’ve used on any Android phone and is extremely competitive with the iPhone 12 Pro Max,” he wrote.
These Exposure candidates will likely capture quality images. You just have to accept the fact that you are watching content that Samsung approves and wants you to see.
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