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Samsung is one of the only super-giant international tech companies to focus on hardware, with all of its ancillary business categories supporting its devices. So of course this is the next tech company to… let me check my notes here… start an ad-supported television service. Oki Doki. Samsung TV Plus, previously available on the company’s televisions and smartphones, is now available for general viewing on the web.
It’s an interesting extension. Not only is free web video available for people who don’t own a single Samsung electronic device, but Samsung is also expanding its compatibility with competing TV streaming systems. Samsung TV Plus app for Android has added the ability to stream videos to Chromecast compatible devices. While the app itself is still limited to Samsung phones, it now has the ability to stream its video to Chromecasts and Cast-enabled devices. Between smart TV platforms and dongles, that means Samsung TV Plus is visible on more or less any brand of TV.
(Oh, and you can bypass this restriction only on Samsung phones: download the app from another source like APK Mirror, then sign in with a Samsung account.)
The two moves together mean that Samsung is serious about expanding access to content, not just related hardware or software. And that’s pretty decent content, as the free ad-supported stuff says: over 100 channels from notable rights holders including ABC, CBS, Fox, PBS, and a slew of reruns of shows, movies. , news and sports. In addition to its long-standing support for the United States, Samsung has expanded TV Plus to 23 countries, including India, Brazil, Australia, Mexico and a dozen European territories. Naturally, what you can watch varies depending on where you are.
Samsung is apparently very happy with its service so far, boasting that it is installed on nearly 50 million smart TVs and streams “billions of minutes every month.” Exactly how this translates into consistent users or against growing competition in free ad space like Roku TV, Plex, Tubi, etc. is less clear. But obviously someone at Samsung sees the potential for a lot of profit in Samsung TV Plus, and they don’t care whether or not you watch it on a Samsung screen.
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