Space Jam: New Legacy Launch Includes 91,000 Item NFT Link

On the same day we learned that Fortnite adds a LeBron James skin to his metaverse, the PR machine for Space Jam: a new legacy launched another batch of digital collectibles. However, instead of directing viewers to a gloriously aging ’90s website, they had to use NFTs.

Launching July 16 on HBO Max, Space Jam: a new legacy follows Michael Jordan’s 1996 film by transporting LeBron James to a digital world full of cartoons and other Warner Bros. properties, so the marketing tweak makes more sense than it looks. The difference here is that instead of just slipping toys into kid’s fast food meals or throwing away limited-edition physical cards, there’s hope that interest in the family movie will boost the token collection. non-fungible.

the Space jam tie-in serves as the launch event for Niftys.com, a marketplace for tokens that bills itself as “the ultimate destination for creators, collectors and curators”. Topps, Mark Cuban, NBA Top Shot creator Dapper Labs, and Samsung Next are among its backers, and they’re all hoping to own a piece of the next big collectable trend.

The website suffered a few crashes when it was first launched, but it’s back up and running, promising a free NFT to anyone who signs up (you can get one more to share a social media post on the event). Your one-of-a-kind digital item is one of 91,000 that was minted on its blockchain for the event, giving it more of a breakfast cereal giveaway vibe than a ticket hunt. gold.

Photo: Niftys.com

As a kid of the ’80s and’ 90s, I’m a little too jaded to believe this will be worth more than most of the trading cards, pogs, and baby beanies I remember, but at least they’ll only take that hard. disk space instead of obstructing dumps. As the environmental impact of blockchain technology has become controversial, Niftys says its implementation uses Palm NFT Studio to reduce power consumption by 99% compared to other methods.

At the time of going to press, there are still NFT Space Jam available “while supplies last” and the website lists NFT 57,367 / 91,980, although it is not clear if this is the number available. or already claimed. While snapping up an NFT so that it can be part of your playlist, visible as a spinning GIF of one of the characters in the movie, is surely alluring, most people will be there for the rarity. Free or purchased (at $ 2.99 each), the cards each feature one of nine characters and are available in five rarity levels. There are ten “Legendary Edition” 3D cards available, and if you’re not lucky enough to own one, you can at least see the exact same image on Instagram.