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Borat Star Sacha Baron Cohen is suing a cannabis company, alleging that she used her image in an advertisement without his permission. According to the lawsuit filed on Monday, Massachusetts cannabis dispensary Solar Therapeutics placed a billboard above an interstate highway showing the actor as his iconic character with a thumbs-up exclaiming, “That’s good. ! ” Baron Cohen’s lawyer, David Condon, argues in the file that the billboard incorrectly implies that the actor is affiliated with Solar Therapeutics: “On the contrary, Mr. Baron Cohen has never consumed cannabis from his home. life. He would never participate in an advertising campaign for cannabis, for any amount. Baron Cohen is “highly protective” of his own image and that of the characters he plays and doesn’t think cannabis is a healthy choice, depending on the costume. The billboard was removed after a ceasefire from Baron Cohen’s lawyer, but the company reportedly failed to compensate him for the use of his image.
Read it on Bloomberg Law
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