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Google is updating its ‘about this result’ feature for search results with an interesting new addition: context explaining how and why the company’s algorithm landed on the specific results of the links it brings up when you are looking for things.
The company added the information box “about this result” earlier this year to help users properly verify sources with which they were not accustomed to using data from Wikipedia. The menu, accessed by clicking on triple dots in the corner of a search result, appears and attempts to provide additional general information about a website.
The update that is being rolled out today, however, does not add more context to websites that are likely to appear in search results, but rather helps shed light on Google’s algorithm and how it works. how it links search terms to specific sites.
In an example provided by Google, a search for “how to cook fish in the oven” resulted in a recipe from a site that included the words “how, to cook, fish and oven” and was linked to other terms such as ” ingredients ”and“ recipe ”. Google also does things like match the language and apply relevant geographic locations to help land on the specific result.
The company explains that the goal here is to help users who may not be as familiar with Google’s search system understand a little more about what goes on behind the scenes when they find and use these. knowledge to help them do better research to find what they are looking for in the future.
The updated results should be rolled out to users now. For starters, it will be available for English results in the US, but Google hopes to expand availability in the coming months.
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