[ad_1]
It’s been a long time coming, but eventually Clubhouse announced it was coming out of the closed beta, with the app now open to anyone who wants to join a club and connect with the latest audio chats.
It even has a shiny new logo for the occasion, which is a big milestone for the audio social initiator.
As explained by Clubhouse:
“We have removed our waiting list system so everyone can sign up. If you have a club, you can post your link anywhere. If you’re a creator with an audience, you can bring them all. you are having a public event, anyone can attend. You can bring close friends, classmates, family members, coworkers and anyone you care about – on ios or Android. “
Clubhouse’s exclusive, invitational approach played a big role in increasing its initial hype, with Clubhouse invitations becoming something of a status symbol online, and even sold on eBay for ridiculous prices.
This peaked in February, when Elon Musk joined a Clubhouse chat, which ended up breaking the app for a while due to the flood of people trying to connect.
But since then things haven’t been so good for the buzzy audio social platform. Twitter opened its Clubhouse ‘Spaces’ clone shortly thereafter, while other apps also sought to tap into the surrounding hype with their own social audio tools, and over time, the arrival of social audio options. newer, more open, and more accessible has apparently replaced the Clubhouse app for the most part.
But Clubhouse is still growing. This is mainly thanks to the arrival of its Android app in May, which brought more users in more regions to join, and the app has since gained popularity in India, where the vast majority of its new users are now comes from.
Will the app’s wider accessibility allow it to regain that original buzz and support Twitter Spaces and Facebook’s growing social audio options?
He could, and the founders of Clubhouse are betting, unsurprisingly, on optimism in this regard:
“We suspect there will be many more ups and downs as we move forward, and competition from large networks will be fierce. But we believe the future is being created by optimists, and we are excited to build something something new on the internet – a place based on human connection and lively conversations, where you always feel welcome and free to be yourself. “
Unfortunately, it will take more than optimism to get people to return to the app – but the fact that everyone can now is a giant leap forward.
But no matter what, Clubhouse has always been a big hit.
The company has grown from a team of 8 to 58 employees, while the number of daily rooms has increased from 50,000 to half a million.
“We’ve added 10 million people to the community since Android launched in mid-May, and DM 90 million has been sent since our launch. Rear channel Last week. The average listener now spends more than an hour a day on Clubhouse, and a huge percentage of people not just listen, but actually speak. “
It’s a solid foundation and incredible growth, especially when looking to gain traction among the established giants, who are quick to quell any opposition. I wouldn’t bet on Clubhouse’s longer term prospects just yet, as much will depend on content and Clubhouse’s ability to now highlight the rooms that are most relevant to each user as their servers are increasingly crowded with random and garbage broadcasts. due to the greater number of users passing through.
But his accomplishments have been impressive, and he has a foundation to work on, despite the growing challenges.
Going into this next step, Clubhouse could still become an important platform – if it is able to do it right.
[ad_2]
Source link