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Despite refreshing the Apple TV 4K with an updated Siri remote, as well as the mini HomePod, the company’s engineers reportedly felt there was no solid living room hardware strategy in place. Apple is expected to introduce more products in the coming years, but for now, the tech giant’s staff aren’t exuberant in confidence.
Most of Apple’s salon hardware products already have cheaper options from competitors
In Mark Gurman’s latest “Power On” newsletter reported by MacRumors, some Apple engineers who have likely remained anonymous expressed doubts about the company’s inconsistent living room hardware strategy. Gurman himself says Apple TV has faced stiff competition in various markets from cheaper alternatives made by Amazon and Roku, but there are still significant benefits to investing in Apple’s ecosystem. Unfortunately, this comes at a literal price.
He also states that there has to be a stick-shaped Apple TV or more features added to the current generation for the company to remain relevant. At $ 179, Apple Marketing Manager Tim Twerdahl said earlier that the Apple TV exudes great value for someone who wants to play games on the set-top box, although not everyone. do not share the same opinion. For one thing, you still have to pay $ 4.99 for the Apple Arcade service, and you barely have access to top-notch gaming content, something the tech giant can work on if it aims to keep. his clients.
If you remember, Apple was working on a hybrid product that included a HomePod, display, and camera. However, in May, we reported that the product was still in development and there is a possibility that it will be released in 2023. Gurman says if sales of this hybrid product are not going according to expectations, the company should consider to shut down Apple TV. and put it in the same category as the HomePod, which is no longer for sale.
Do you think Apple lacks a solid live material strategy? Share your thoughts in the comments.
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