Amazon will pay up to $ 1,000 in damages for dangerous items sold on its site

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The company said on Tuesday that it would take care of customer satisfaction itself and sue companies afterwards if third parties do not respond or are unwilling to compensate valid claims. Amazon said changes will begin September 1 for all products sold on its website.

Here’s how it works: Customers can contact Amazon customer service and they’ll let the seller know about the issue. If the seller does not respond, Amazon said it will “address the customer’s immediate concern, bear the costs ourselves, and sue the seller separately.” If the seller denies the claim, Amazon said it could step in to help resolve the issue by paying up to $ 1,000 at no cost to the seller.

“This streamlined process will save customers and sellers time, money and effort,” Amazon said of its new “A-to-Z Guarantee”. This represents a change from the current process of asking buyers to contact sellers directly about issues.

In recent years, many products sold on Amazon have aroused the ire of consumers. For example, faulty hoverboards, carbon monoxide detectors, and dog collars sold on Amazon have caused problems. This sparked a lawsuit, called “Oberdorf v. Amazon”, which questions whether the company can be held liable for damage caused by goods sold by third parties.
Amazon (AMZN) says it’s not a seller, but just a market for other sellers.

“If you purchase any of the products or services offered by these companies or individuals, you are purchasing directly from those third parties, not from Amazon”, according to its terms of use. “Amazon assumes no responsibility for the actions, product or content of any of these and any other third parties.”

Now, to keep some customers happy and prevent sellers from paying invalid claims, Amazon is taking some of that responsibility.

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