[ad_1]
Adults of legal drinking age will experience the bold HARD MTN DEW flavors and signature branding, all with an alcohol by volume (ABV) of 5%, perfect for entertaining occasions. This new flavored malt drink (FMB) will be marketed to adults of legal age and marketed consistently with other alcoholic beverages.
As recognized leaders in the alcohol and non-alcoholic industries, Boston Beer and PepsiCo understand the importance of delivering revolutionary new innovations to meet the changing tastes of drinkers.
“We know that the tastes of adult drinkers are changing and they are looking for new tasty and exciting drinks. The combination of our experience in brewing and developing the finest seltzer and hard teas and MTN DEW, a multi – a billion dollar brand, will deliver the excitement and refreshment that drinkers know and love, ”said Dave burwick, CEO of Boston Beer.
The two companies share the same passion for pushing the limits and anticipating what consumers want, which has led to decades of delivering groundbreaking and innovative drinks to drinkers in the United States and beyond.
“For 80 years, MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, CEO of PepsiCo Beverages North America. “The Boston Beer Company partnership brings together two recognized leaders in our respective industries to cater to the changing tastes of drinkers and we are thrilled to have the opportunity to create HARD MTN DEW which maintains the bold citrus flavor that fans are familiar with. and wait.
As part of the business deal, Boston Beer will develop and produce the new HARD MTN DEW and PepsiCo has set up a new entity to sell, deliver and market the product. Consumers should expect to find HARD MTN DEW on shelves in early 2022.
About the Boston Beer Company:
The Boston Beer Company, Inc. (NYSE: SAM) began brewing Samuel Adams beer in 1984 and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our brand portfolio also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our Investor Relations website at www.bostonbeer.com, which includes links to all of our respective brands’ websites.
About PepsiCo:
PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion of net sales in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $ 1 billion each in estimated annual retail sales. Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning with determination. “Winning with Purpose” reflects our ambition to win sustainably in the market and to integrate the goal into all aspects of our business strategy and our brands. For more information, visit www.pepsico.com.
SOURCE The Boston Beer Company, Inc.
Related links
www.bostonbeer.com
[ad_2]
Source link