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Twitter is today to present a revamped version of its website, which the company says will make the site more accessible, less cluttered and easier to use. Among the changes, the site implements Twitter’s new font, “Chirp”, and it modifies various elements to become more contrasting, among others. Soon, it will also roll out new color palettes, to allow users to further personalize their Twitter experience.
Chirp was first introduced in January as Twitter’s first proprietary typeface. In the past, the company had relied on fonts like SF Pro, Roboto, and Helvetica Neue for its brand. Chirp’s goal – beyond giving Twitter its own form of visual expression – was to offer a crisp, readable typeface for everyday use, but also a font that would allow for more personality, including when. ‘it is set in motion or used for brand advertising.
At the time of its debut, however, Twitter had yet to make a commitment to make Chirp the typeface of its larger product, although Twitter’s global brand creative director Derrit DeRouen said it was. was his “personal desire” to do so.
Today, Twitter is making Chirp a central part of Twitter’s new website.
It also helps align all western language text to the left, which the company says will make it easier to read when scrolling. (The non-Western text is unchanged.)
The colors on Twitter.com have also been updated for more contrast, as have the buttons. One notable change is that there is a lot less Twitter blue on the site. For example, tweets and browsing are now turned black when using the default Twitter theme with a white background. And button changes – like Twitter’s “follow” buttons, for example – are meant to make actions that matter most prominent, Twitter notes.
These tweaks may seem minor at the moment, but they could become more significant as Twitter rolls out its extended feature set – like Super Follow and other features – because they give the company a way to put the emphasis on. focus on the particular actions it wants the user to take.
The redesign also removed some of the visual clutter on the screen, such as what Twitter calls “unnecessary dividing lines.” There is less gray background, as well as more space to make the text easier to read.
The changes are preparing Twitter to make room for a different kind of online experience that goes beyond just sharing text messages with the occasional photo or other media attached.
With Super Follow, Twitter aims to attract more creators to the platform, and the company is also rolling out online shopping features, a subscription service for power users, live audio with Spaces, redesigned bookmark collections and more.
But the addition of features could lead to a more confusing experience, especially for newcomers, as the new options could start to clutter up the screen. That’s why it makes sense that Twitter is now redesigning its website. However, it remains to be seen whether Twitter users will appreciate the update.
The company says today’s changes are just the start of other visual updates to come, although they haven’t hinted at what these future tweaks might include. He only noted that he would be rolling out more color palettes soon.
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