Blue Ivy, Twins Sir and Rumi Carter steal the show in Beyonce’s new Ivy Park commercial

Beyonce’s new ad for her Ivy Park Rodeo Kids line was a family affair.

At the place that was abandoned on Wednesday, Knowles is joined by her 9-year-old daughter, Blue Ivy, as well as 4-year-old twins Sir and Rumi Carter.

While Blue matches her mother in a purple sweatshirt and cow print leggings, the twins wear all-blue outfits throughout the 30 seconds.

Speaking to Harper’s Bazaar about the new rodeo-themed line – available for adults and kids – she said the collection was “a mix of my childhood in Texas and a bit of American history. “.

“I grew up going to the Houston Rodeo every year. It was this amazing diverse, multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers and fried turkey thighs, ”she explained.

“One of my inspirations came from the little-known history of the black American cowboy. Many of them were originally called cowhands, who suffered great discrimination and were often forced to work with horses. baddest and most temperamental. They took their talents and formed the Circuit soul. Over time, these black rodeos have featured amazing performers and helped us reclaim our place in Western history and culture . “

“We were inspired by the culture and the rodeo booty in Houston,” she added. “We’ve combined classic elements with IVY PARK x adidas sportswear, adding our own twist, monogram denim, leg warmers and cowhide leather.”

From the kids’ collection, she said she enjoyed coordinating with her own kids on family vacations.

“My kids are usually on set with me on shoots, and we would find ourselves putting them in extra-extra-small ones so that we could match,” she added. “So it’s a natural progression for Ivy Park to introduce a selection of key figures in kid’s sizes.”

The line drops on August 19 and the resulting items can be purchased on the Adidas website.