Disney CEO’s “Shang-Chi” experience is a “misunderstanding”

by



[ad_1]

  • Disney CEO Bob Chapek called the “Shang-Chi” theatrical release an “interesting experience”.
  • Simu Liu replied, “We are not an experiment” in a passionate tweet before the film’s release.
  • During the film’s premiere, Kevin Feige said Chapek’s words were misunderstood.

Disney CEO Bob Chapek found himself in hot water with one of his new executives after calling the theatrical release strategy “Shang-Chi and the Legend of the Ten Rings” an “experience interesting “.

Shang Chi star Simu Liu took to Twitter to voice his objection to Chapek’s use of the word ‘experience’, saying, “We are not an experience. We are the underdog; the under “Esteemed. We are the ceiling breakers. We are the celebration of culture and joy that will endure after a difficult year. We are the surprise.”

However, during the film’s premiere, Marvel Studios President Kevin Feige said Chapek’s comments were misunderstood.

According to The Hollywood Reporter, Feige said: “[Liu] is not a shy man. I think in this particular tweet you can see, and I think everyone is doing, a misunderstanding. It was not the intention. The proof is in the movie and we swing for the fences like we always do. With the amount of creative energy we invest and the budget, no expense is spared to bring this origin story to the screen. “

Chapek had used the word “experience” during an investor call on August 12 when he explained how “Shang-Chi” and “Free Guy” would be shown exclusively in theaters, as opposed to both theaters. and at Disney + like the recent films “Black Widow”, “Cruella” and “Jungle Cruise”.

Referring to the 45-day “Shang-Chi” theatrical window, Chapek called the plan “an interesting experience for us”.

He continued, “The prospect of being able to put a Marvel title to service after hitting theaters with 45 days will be another data point to inform our actions going forward on our titles.”

Directed by Destin Daniel Cretton, “Shang-Chi” will be released on September 3, and Feige believes the film may have the same kind of cultural impact as “Black Panther”.

“When you have the opportunity to present a hero who looks like a huge segment of the globe that feels like it hasn’t been featured, the magic can happen if you deliver,” Feige said. “I think Destin and Simu delivered for this movie.”



[ad_2]

Source link