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China has passed a new privacy law to protect users’ personal data, state media reported. The new law comes as Chinese tech companies come under scrutiny in the country and sets rules for how companies handle user information. The law comes into force on November 1.
The law, formerly known as the Personal Information Protection Act, was passed by the Chinese parliament on Friday, Reuters reported, and calls on companies to obtain user consent before collecting personal data, and has rules on how companies should ensure that user data is protected when transferred outside of China . Tech companies that process personal information should have a designated person to oversee its protection, and companies should perform regular audits to ensure they are complying with the law.
In addition, companies that process users’ personal data must have a clear and reasonable objective for doing so, and must limit it to the “minimum scope necessary to achieve the objectives” of processing such data, according to Reuters.
In a column published in Chinese state media People’s Court Daily, the National People’s Congress praised the new legislation, Reuters reported.
“Personalization is the result of a user’s choice, and true personalized recommendations must guarantee the user’s freedom of choice, without constraints,” the opinion piece read. “Therefore, users should have the right not to use the personalized recommendation features. “
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