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The scan will no longer be. Instagram plans to remove the feature, which allows people to visit external web pages by swiping up, starting August 30, according to a notification viewed by The edge and confirmed by Instagram. Instead of the swipe up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tapable stickers in stories that take people to external websites.
The company says it is removing the swipe up – a feature that spawned its own category of GIFs and a phrase that is now part of the lexicon – to “streamline the story-making experience” and deliver more ” creative control ”since uses can format the look of stickers and not the swipe up.
This update builds on a test the company started earlier this summer. In June, Instagram began testing these stickers for various users, not just people who already had swipe privileges. (Users must be verified or have at least 10,000 subscribers to gain access to the scan.)
At the time of the test, Vishal Shah, the former Instagram product manager, said The edge the stickers are more in line with how people are currently using the platform. He also said the goal was to roll out the stickers more widely. The main difference between the two features, aside from the obvious gesture difference, is that viewers can respond to stories that have a link sticker, but cannot respond to swipe stories.
Instagram says that for now, only people who had swipe privileges will receive the sticker option, but that it is still “rating” the broadcast to more users. This update “will help us determine if this is the right decision before expanding access to more people,” a spokesperson said. The edge.
Update August 23 at 2:50 p.m. ET: Updated to include and reflect Instagram comments.
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