[ad_1]
Instagram is dropping the ‘swipe up’ link in Instagram Stories as of August 30. This popular feature has historically allowed top companies and creators to direct viewers of their story to a website where they could find out more about a product, read an article, sign up for a service, or do anything else. that the creator wishes to promote. Instead of the “swipe-up” call to action, Instagram users who previously had access to the feature will instead be able to use the new Link Sticker, according to the company.
The sticker had been tested from June with a small handful of users, the company said. But on August 30, it will begin to roll out more widely.
Applications finder Jane manchun wong first noticed the ad, which warned the plan’s creators to shut down sweep links.
Instagram says it will start converting those who currently have access to the swipe link to the link sticker as of August 30, 2021. This will include companies and creators who are either verified or have reached the count threshold. of subscribers. (Although Instagram does not comment publicly on this tally, it is widely reported to have at least 10,000 followers.)
The new link sticker has a few key advantages over the old “swipe up” link.
For starters, it gives the creators more control over their stories.
Like polls, questions, and location stickers, the link sticker allows creators to switch between different styles, resize the sticker, and then place it anywhere on the story for maximum engagement. Additionally, viewers will now be able to react and reply to posts that have the link sticker attached, just like any other story. Previously, such comments were not possible on posts with the swipe link, Instagram noted.
While there is no change as to who will have access to the link sticker at this time, Instagram says it is evaluating whether to expand access to the link to more accounts in the to come up. The decision to extend access should be taken with care, however, as it could impact the integrity and security of the application. For example, if Link Sticker were adopted by bad actors, it could be used to spread disinformation or post spam. Switching to the link sticker is the first step in helping expand access to link sharing in stories, should Instagram choose to go this route.
Overall, the move from a gesture to a sticker is more in line with Instagram’s current creative direction, where interactive features are added to posts in the form of stickers. The new link sticker will join others already available in the app, including stickers for donations, music, and surveys.
[ad_2]
Source link