[ad_1]
In 2017, the artist was part of the Taco Bell team at a point of sale in the Atlanta area. Fast forward to now, and he’s riding the success of two # 1 worldwide hits in “Old Town Road” and “Montero (Call Me By Your Name)”.
The IOC is a newly created honorary role, which combines food, music and philanthropy.
In the first 60 days, Lil Nas X and Taco Bell will join forces for an “exclusive experience” around the upcoming release, and the rapper will star on some “menu innovations”.
Additionally, Lil Nas X will team up with the Taco Bell Foundation to recognize and reward young creatives through the Live Más Scholarship, and, starting today, he will appear in Taco Bell’s Breakfast Campaign, featuring more “fan engagement opportunities” to be announced. later this fall, we read in a statement.
Both parties have high hopes for the alliance.
“Lil Nas X knows the work, the experience and the culture that Taco Bell creates for its fans – including its employees,” comments Mark the King, CEO of Taco Bell, in the press release. “This unique partnership will offer more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
“The artist’s expertise in understanding social media and youth culture, along with her skills in creating quality music, make this partnership with Taco Bell exciting, courageous and one of the most successful campaigns innovative that I had the pleasure of creating “, adds Jennifer frommer, senior vp brand partnerships and commercial synchronization at Columbia Records.
Lil Nas X has been distributing hits for two years. None are bigger than “Old Town Road,” starring Billy Ray Cyrus, who reigned on the Billboard Hot 100 for a record 19 weeks in 2019.
He scored his second number 1 on the chart in April, with “Montero (Call Me by Your Name)”.
In June 2021, the rapper revealed that his highly anticipated debut album would be “coming soon”, although no release date was announced.
[ad_2]
Source link