Peloton to sell cheaper treadmill in US next week, following recall



[ad_1]

A detailed photo shows the running platform of a Peloton Tread treadmill during CES 2018 at the Las Vegas Convention Center on January 11, 2018 in Las Vegas, Nevada.

Ethan Miller | Getty Images

After a delay of several months, Peloton said on Tuesday that a cheaper version of its treadmill is expected to finally debut in the United States next week, with a host of new safety features.

Priced at $ 2,495, the redesigned tread machine goes on sale in the US, Canada and UK on Monday.

The debut comes after Peloton, in early May, voluntarily recalled its more expensive Tread and Tread + machines for safety reasons, after a child was pulled under the Tread + and killed. Users have also reported that the touchscreen is falling off the tread.

Peloton began repairing the limited number of Tread machines sold in the United States ahead of an official launch scheduled to take place on May 27, which would have been shortly after the recall.

The tread is now expected to launch in Germany in the fall.

“We’ve worked hard to make sure the new tread really wins its place in member’s homes,” CEO John Foley said in a statement. “We will always continue to innovate in hardware, software and security features to live up to our commitment to member safety and to improve the overall member experience. ”

The new tread features a four-digit digital lock code, which users will need to enter to unlock the belt before a workout. It also has a removable safety key in case a user needs to stop quickly during a workout. And the speed and incline buttons are placed on the side rails of the treadmill, the company said, aligning with the natural sway of the runner’s arms for easy access.

The tread touchscreen will also tilt approximately 50 degrees up and down so users can transition from a run to a floor workout. Users still have to pay a monthly fee of $ 39 to access Peloton’s training programming and live lessons.

Peloton has yet to come up with a timeline for when its Tread + will be available for sale again.

After soaring in 2020, Peloton shares have fallen 29% year-to-date, bringing the company’s market cap to $ 31.8 billion.

Peloton is expected to release its fourth quarter financial results after the market close on Thursday.

[ad_2]

Source link