Flamin ‘Hot Mountain Dew comes ablaze your taste buds

I have a confession. I think Flamin ‘Hot Cheetos are really hard to eat. Maybe it’s the relentless red visual barrier, or the way they stick to your fingertips. Maybe Flamin ‘Hot Mountain Dew will fix these issues for me. It’s in a box. No finger contact is required.

Mountain Dew (now called “MTN DEW”) is a caffeine and citrus soft drink owned by PepsiCo, which also owns Cheetos. Put the two together and you’ve got a soda that was described by a Mountain Dew marketing manager as “one of our most provocative drinks yet.”

The fiery new flavor, a combination of sweet and spicy, is expected to arrive on August 31 via the Dew online store, which already sells everything from dew-themed Hawaiian shirts to dew-adorned shower can holders. , in case you can’t be away from your soda long enough to take a shower.

If liquid lava weren’t enough, clothing brand Broken Promises will also create a fashion collection to go with it. Bold Failures will go on sale in early September. An Instagram post gave us a glimpse of the collaboration, which appears to include garish red tracksuits, presumably to contain the sweat of consuming Flamin ‘Hot Mountain Dew.

The dew also has teams up with influencer Baddie Winkle to promote the new drink.

Flamin ‘Hot Cheetos is already a cultural phenomenon. There is even a spicy snack movie in production. Will Flamin ‘Hot Mountain Dew rise in the cultural zeitgeist and feed the hunger for pungent junk food? I will try it and will report on the survival state of my taste buds.