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Rosa Salazar in 'Alita: Battle Angel & # 39;Fox
Good news and bad news for & nbsp;Alita: Battle AngelThe bad news is that Fox's fantasy science fiction, budgeted at $ 170 million, dropped 58% this weekend for a total of $ 12 million. The good news is that the film climbed 76% on Saturday and got a very good weekend multiplier of 3.8x. That means he plays with kids right next to the top performance & nbsp;How to train your dragon: the hidden world. And yes, that DWA toon has caught some of & nbsp;AlitaPLF screens and an unexpected $ 55.5 million this weekend probably did not help & nbsp;Alitapost-debut of. The film has now earned $ 60.68 million in 11 days of release on the national market.
$ 100 million, unless they unite for the next weekend. At a glance, this probably looks like a national finish of $ 85 million to $ 90 million. & Nbsp; That's pretty much normal, give or give inflation, with Walt Disney & nbsp;The Solitary Ranger& nbsp; ($ 88 million in 2013), & nbsp; from DisneyJohn Carter & nbsp;($ 72 million in 2012) and from & nbsp; Paramount / Viacom;Terminator: Genisys & nbsp;($ 90 million in 2015). It will be better than the $ 40-50 million in STX finishes & nbsp;Valerian, Universal / Comcast & nbsp;Warcraft & nbsp;and Warner Bros. & # 39; & nbsp;The ancestry of Jupiterbut it's not exactly a high bar to erase.
The very good news is that the group has just opened with a budget of 62.2 million dollars in China this weekend. That's a gross of $ 19.75 million Friday, giving Robert Rodriguez's manga adaptation and produced by James Cameron a solid multiplier of 3.14 times over the weekend. Yes, it's quite promising as it seems that the Chinese audience seems to enjoy the movie. It's a bigger launch Friday-Sunday than the WB & nbsp;Player Loan A & nbsp;(which brought in $ 218 million in its debut last year at $ 61 million). & nbsp;This is also the alignment on & nbsp;Pirates of the Caribbean: Dead Men Do not Tell No Story & nbsp;($ 170 million in China on a first $ 65 million film) and WB's s & nbsp;Kong: Skull Island & nbsp;($ 168 million on a $ 71 million start).
So, whether it's like King Kong's prequel or Jack Sparrow's sequel, we may be looking at a budget of $ 149 million to $ 165 million in China. That would mean around $ 250 million globally, plus everything else that would bring in outside of North America and China. Assuming an overseas cum of more than 200 million dollars (Maze Runner, & nbsp;Terminator: Genisys & nbsp;and & nbsp;Player Loan A & nbsp;Without these two key markets, we realized an overall profit of $ 450 million. It may not be a success (Fox will only get 25% of ticket sales in China), but it's a decent race for a new mega-budget film franchise. & Nbsp;
The other scenario is where he basically plays the best possible scenario in the rest of the world. Think $ 90 million in North America, $ 200 million in China and $ 220 million overseas, for a worldwide turnover of $ 510 million. If this happens, and it's a big "if," then & nbsp;Alita: the angel of battle & nbsp;will be the first non-Chinese film to exceed $ 500 million worldwide without reaching at least $ 100 million in North America. Again, this does not mean that the movie is a giant hit or that Fox (or Disney) will give a green light to a bunch of sequels, but it will certainly be a good change of pace compared to what we've seen in the kingdom. from fantasy to big budget in a post-Avatar & nbsp;(and postIron Man) world.
Again, the reason I care (to the extent that I do it) is both because I liked the movie and because Fox has "sell the character, not the world" marketing approach. Viewers will usually show up in front of big movies only if they like the main character. Sometimes it's a superhero (Venom), sometimes it's a famous figure (Lady Gaga playing an asymmetrical version of herself), but they're not going to show up for& nbsp;Valerian& nbsp;they do not think they want to spend 120 minutes with Valerian. The big-budget fantasy shows without a main character are at a disadvantage, and even& nbsp; Lionsgate & nbsp;The & nbsp;Hunger Games& nbsp;broke out by selling as Katniss Everdeen's story.
Fox's marketing was not about arbitrary fantasy elements or promises of building the world, but rather about Alita as a person worthy of being followed into a theater. Yes& nbsp;Alita: Battle Angel& nbsp;The audience enjoyed Alita de Rosa Salazar as a character and as a new film hero. & nbsp;As we noted yesterday, the film only works because Salazar gives a performance for ages. Yes, it's a movie star ride that belongs alongside Gal Gadot in & nbsp;Wonder Woman, & nbsp;Robert Downey Jr in & nbsp;Iron ManJennifer Lawrence in & nbsp;The games of hunger & nbsp;and Johnny Depp in & nbsp;Pirates of the Caribbean: The Curse of the Black Pearl.
If & nbsp;Alita& nbsp; Go the distance, and maybe not, it can show Hollywood at least one way to sell a "new to you" cinematic franchise offering relative success. We are not even about to discuss if & nbsp;Alita & nbsp;will actually make money (let alone justify a sequel), but & nbsp; we are even discussing whether she will not lose money is considered a moral victory in this era of Netflix and Chill. Honestly, at this point, the best way to lobby for a & nbsp;Alita & nbsp;Following (apart from seeing him in a theater once or twice) is making sure that James Cameron has & nbsp;Avatar 2 & nbsp;Billions of dollars at Christmas 2020
I would imagine that Fox / Disney would be more likely to roll the dice in the next round if they drown in Pandora's money. Moreover, the "better than expected" run for & nbsp;Alita & nbsp;shows that, when the time comes, Disney and Fox must make sure that the public does not only want to come back to Pandora but also to have fun with Jake and Neytiri. But that's for another day.
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Rosa Salazar in 'Alita: Battle Angel & # 39;Fox
Good news and bad news for Alita: Battle AngelThe bad news is that Fox's fantasy science fiction, budgeted at $ 170 million, dropped 58% this weekend for a total of $ 12 million. The good news is that the film climbed 76% on Saturday and got a very good weekend multiplier of 3.8x. It means that he's playing with kids right next to the outperformance How to train your dragon: the hidden world. And yes, that DWA toon has caught some of AlitaPLF screens and an unexpected $ 55.5 million this weekend probably did not help Alitapost-debut of. The film has now earned $ 60.68 million in 11 days of release on the national market.
$ 100 million, unless they unite for the next weekend. At a glance, this probably looks like a national finish of $ 85 to $ 90 million. It's pretty much tied, give or take inflation, with Walt Disney The Solitary Ranger ($ 88 million in 2013), Disney's John Carter ($ 72 million in 2012) and Paramount / Viacom & # 39; s Terminator: Genisys ($ 90 million in 2015). It will be better than the $ 40 million – $ 50 million over STX Valerian, Universal / Comcast & # 39; s Warcraft and Warner Bros. & # 39; The ancestry of Jupiterbut it's not exactly a high bar to erase.
The very good news is that the group has just opened with a budget of 62.2 million dollars in China this weekend. That's a gross of $ 19.75 million Friday, giving Robert Rodriguez's manga adaptation and produced by James Cameron a solid multiplier of 3.14 times over the weekend. Yes, it's quite promising as it seems that the Chinese audience seems to enjoy the movie. It's a bigger launch from Friday to Sunday than WB's Player Loan A (which earned it $ 218 million to start at $ 61 million last year). It's also about Disney Pirates of the Caribbean: Dead Men Do not Tell Stories ($ 170 million in China on a first $ 65 million film) and WB's Kong: the island of the skull ($ 168 million on a $ 71 million start).
So, if it looks like the draft King Kong or Jack Sparrow, we may be looking at a cost of $ 149 million to $ 165 million in China. That would mean around $ 250 million globally, plus everything else that would bring in outside of North America and China. Assuming an overseas cum of more than 200 million dollars (Maze Runner, Terminator: Genisys and Player Loan A Without these two key markets, we realized an overall profit of $ 450 million. It may not be a success (Fox will get about 25% of ticket sales in China), but it's a decent race for a new mega-budget film franchise.
The other scenario is where he basically plays the best possible scenario in the rest of the world. Think $ 90 million in North America, $ 200 million in China and $ 220 million overseas, for a worldwide turnover of $ 510 million. If that happens, and it's a big "if", then Alita: Battle Angel will be the first non-Chinese film to exceed $ 500 million worldwide without reaching at least $ 100 million in North America. Again, this does not mean that the movie is a giant hit or that Fox (or Disney) will give a green light to a bunch of sequels, but it will certainly be a good change of pace compared to what we've seen in the kingdom. from fantasy to big budget in a post-Avatar (and postIron Man) world.
Again, the reason I care (to the extent that I do it) is both because I liked the film and because Fox took a marketing approach of "selling the character, not the world". Viewers will usually show up in front of big movies only if they like the main character. Sometimes it's a superhero (Venom), sometimes it's a famous figure (Lady Gaga playing an asymmetrical version of herself), but they're not going to show up for Valerian they do not think they want to spend 120 minutes with Valerian. The big-budget fantasy shows without a main character are at a disadvantage, and even Lionsgate the Hunger Games broke out by selling as Katniss Everdeen's story.
Fox's marketing was not about arbitrary fantasy elements or promises of building the world, but rather about Alita as a person worthy of being followed into a theater. Yes Alita: Battle Angel The audience enjoyed Alita de Rosa Salazar as a character and as a new film hero. As we noted yesterday, the film only works because Salazar gives a performance for ages. Yes, it's a movie star ride that belongs alongside Gal Gadot in Wonder Woman, Robert Downey Jr in Iron Man, Jennifer Lawrence in The hunger Games and Johnny Depp in Pirates of the Caribbean: The Curse of the Black Pearl.
Yes Alita Go the distance, and he may not, he can show Hollywood at least one way to sell a "new for you" movie franchise offering relative success. We are not even about to discuss whether Alita will actually make money (let alone justify a sequel), but that we are discussing even if it will not lose money account as a moral victory in this Netflix-and-Chill era. Honestly, at this stage, the best way to lobby for a Alita following (apart from seeing him in a theater once or twice) is to make sure that James Cameron Avatar 2 Billions of dollars at Christmas 2020
I would imagine that Fox / Disney would be more likely to roll the dice in the next round if they drown in Pandora's money. For this reason, the "better than expected" run for Alita shows that, when the time comes, Disney and Fox must make sure that the public does not only want to come back to Pandora but also to have fun with Jake and Neytiri. But that's for another day.