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With the encroachment of streaming, television networks sometimes have to fall back on an age-old method of attracting the press: blackmailing everyone about how awesome they are. NBC dove into this great tradition in 2012 with their memorable “Brotherhood of Man” (fun game: count how many people have since been accused of abusive behavior and / or president-elect), and now someone at CBS has decided to do it. in 2021. Why? Because, as Tony winner Annaleigh Ashford, unsung hero of verse Ryan Murphy, avant-garde video artist and star of the CBS sitcom B Positive, sing: We just have to to feel this autumn. “Do you know the best way to feel?” TV, ”she announces, with a hip level of enthusiasm and flexibility that, frankly, the writing of this promo doesn’t deserve.
The entire “Feel This Fall” promo continues on a magical journey through a sort of backstage realm where CBS stars can communicate with each other, but only through rhyme. Max Greenfield, the Rex Harrison in this commercial, speaks through a verse on the CBS sitcoms. Young Sheldon talks about how CBS got involved in airing so many crime shows (great idea, guys). And everyone comes together for a big crescendo to sing the joys of “fuuuuut-ball”. They are also hit in the head with various soccer balls. I would keep laughing, but honestly every network and streaming service should be required to do so as a penance to the TV gods. Where is Netflix’s production number? Who will force Jennifer Aniston and Reese Witherspoon to sing the joys of AppleTV +? Make more TV stars embarrassed to be here!
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